Title:

Assistant Dean of Communications and Marketing -

Information and Computer Sciences Executive Area:

Academic Affairs College/School/MBU:

College of Information & Computer Sciences Department:

Computer Science Work Location:

Amherst Schedule:

Full Time Work Arrangement:

Hybrid Job Summary The Assistant Dean of Communications & Marketing serves as the strategic leader for all communications and marketing initiatives within the Manning College of Information and Computer Sciences (CICS). Reporting directly to the Dean, this role develops and executes a comprehensive college-wide communications strategy that elevates the college's reputation and engages diverse audiences including students, faculty, alumni, and external stakeholders. This role ensures that college-level communications and marketing activities are aligned with university priorities in collaboration with University Relations. As a key member of the Manning College of Information and Computer Sciences senior leadership team, the CCM provides counsel on strategic messaging and marketing priorities and represents the college in university-wide communication efforts. This role collaborates with University Relations on media relations, social media, brand alignment, events and integrated marketing to ensure all college communications efforts support the university's brand, mission and goals. The position manages a budget and leads a high-performing team dedicated to delivering day-to-day, high-impact marketing and communications support through innovative campaigns across digital, print, and experiential platforms. Essential Functions Strategic Planning & Leadership Develop and implement a comprehensive communications and marketing strategy that supports CICS's academic and research priorities. Serve as the primary advisor to the Dean and senior leadership on all matters related to branding, messaging, public relations, and conflict management, coordinating with University Relations (UR) on media relations, social media and brand representation to ensure alignment with the university's brand and communications priorities. Lead the creation of annual marketing plans in collaboration with UR MarCom and oversee budget allocation to maximize impact and Return On Investment (ROI) for all CICS marketing & communications across the college. Develop and lead executive communications for the Dean, including speeches, presentations, remarks, social media posts, and written correspondence, translating complex academic and research priorities into clear, compelling narratives for internal and external audiences. External Relations & Partnerships Build strong relationships with community partners, University Relations, and other university communications teams to amplify CICS's local, national, and global reputation. Promote open communication, encourage creative problem-solving, and maintain university brand consistency while embracing innovative approaches and addressing differences. Collaborate with University of Massachusetts Amherst Foundation to design targeted campaigns for alumni and donor engagement that advance the Dean's fundraising priorities. Brand Stewardship Ensure high-quality, consistent presentation of the university brand in CICS materials. Key constituents and external audiences include prospective students, alumni, employers, corporate research partners, and peer institutions. Articulate and advance CICS's distinct brand positioning, highlighting its strengths in research, teaching, and societal impact to differentiate CICS among peers and resonate with key audiences. Through strong partnerships with the university's News Office, which oversees and manages all media relations for the university, position CICS as a thought leader in computer and information science education and research. Communications & Marketing Oversight Direct internal and external college communications, including newsletters, social media, and web content. Work with University Relations to understand social policies and best practices. Manage advertising campaigns in collaboration with UR MarCom, including promotional materials, and collateral, adhering to the university brand identity system to ensure consistency and quality. Lead the strategic communications and marketing for high-profile, Dean-level events in collaboration with UR's Community Relations and University Events office and the college's events team, ensuring alignment with institutional priorities and a high-quality, cohesive experience. Digital Presence & Engagement Drive growth and engagement across CICS digital platforms, including its website, social media, and email marketing. Ensure the website is SEO-aligned, user-centered, and engaging to all constituent groups, including peer institutions and corporate entities. Implement and manage social media campaigns and strategies that include research, campaign and content creation, execution, evaluation and reporting. Utilize Customer Relationship Management (CRM) and analytics tools to optimize campaigns and measure performance, including but not limited to data management, segmentation, automation, analytics, and integration of websites, social media, and other systems for a unified view. Initiate and manage market research, in consultation with UR MarCom, to inform CICS's positioning and increase awareness of the College. Resource Management Supervise and mentor a team of marketing and communications professionals, providing guidance and professional development opportunities. Develop, manage, and oversee the communications and marketing budget, ensuring strategic allocation of resources, fiscal responsibility, and alignment with college priorities to maximize impact and return on investment. Cross-Campus Collaboration Serve as the primary CICS contact for campus-wide communications strategies. Collaborate with faculty and administrators in a fast-paced, time-sensitive environment to deliver impactful communications that advance the college's reputation and goals. Other Functions Perform related duties as assigned or required to meet College or University goals and objectives. Understand responsibilities with respect to conflicts of interest and behave in ways consistent both with law and with university policy. Contribute toward creating a positive and respectful workplace defined by personal and professional competence, integrity, and collaboration. Understand and contribute to implementation of departmental and institutional goals for achieving non-discrimination and creating a respectful, inclusive environment that is supportive of diversity. Use access to sensitive and/or not yet public university related information only in the performance of the responsibilities of position and exercises care to prevent unnecessary disclosure to others. Minimum Qualifications Bachelor's degree business administration, marketing, communications, public relations, English, or related field required. Eight (8) years of progressively responsible experience in communications and marketing, preferably in higher education or a complex organization. Demonstrated success in developing and executing strategic communications plans. Strong leadership skills with at least five (5) years of experience managing cross-functional teams and budgets. Exceptional written, verbal, and interpersonal communication skills. Demonstrated experience using CRM systems, analytics platforms, and digital content management systems. Proficiency in digital marketing, social media strategy, and analytics. Strong strategic thinking, leadership and team development, relationship building, creativity and innovation. Ability to work occasional nights and weekends to meet business needs. Preferred Qualifications Master's degree in business administration, marketing, communications, public relations, or related field. Experience working in an academic or research environment. Knowledge of emerging trends in digital engagement and content strategy. Working Conditions Work is performed in a standard office or indoor university environment and involves minimal physical exertion. Work Schedule and Work Arrangement Monday - Friday within standard working hours. This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position is non-unit, it is subject to the terms and conditions of the University of Massachusetts Board of Trustees Non-Unit (Professional/or Classified) Employee Personnel Policy. Salary Information UMass Amherst expects to pay within an approximate range between $119,000 and $150,000 for this position. Special Instructions for Applicants Along with your application, please include a resume and contact information for three (3) professional references. This position will remain open for the time period required by any applicable collective bargaining agreement and will continue until a suitable candidate pool is identified. 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Assistant Dean of Communications and Marketing - Information and Computer Sciences