A Marketing Assistant or Associate coordinates marketing and advertising activities for a company. Works to promote a company image and assists with developing and implementing marketing strategies. Interacts with customers and vendors, selects advertising outlets, organizes materials and logistics for trade events or conferences.
Flexible, 10-15 hours per week (M-F during business hours, to be established in communication with Business Development Director)
Location:
The Foundry, 298 Northampton St, Buffalo, NY 14208 (thefoundrybuffalo.org)
Position Description:
As a Marketing Intern at The Foundry, you will play a key role in the marketing of The Foundry's business development programs. Your responsibilities include assisting in the development of promotional materials, social media campaigns, and various marketing collateral. Additionally, you will contribute to the marketing and branding support for individuals enrolled in The Foundry's programs as time allows. This internship is part of a larger collaboration between The Foundry and The Exchange with support from the Regional Revitalization Partnership - connecting entrepreneurs to resources on the east side.
Duties:
Develop promotional materials, including flyers, brochures, presentations, digital graphics, signage, and other marketing collateral for The Foundry's programs. Create, schedule, and manage social media content using Buffer, including graphics, photography, video, reels, and written content that promotes The Foundry's programs. Tell the stories of entrepreneurs, makers, youth participants, and community partners by capturing interviews, photos, videos, and success stories that highlight their businesses, projects, and accomplishments across social media, newsletters, the website, and other communications. Collaborate with Foundry staff to plan and implement marketing campaigns, attend marketing strategy meetings, maintain a content calendar, and coordinate promotional efforts across departments. Support the promotion and documentation of workshops, markets, community events, and special initiatives through on-site photography, videography, content creation, and event marketing.
Qualifications:
Currently enrolled as a college student within Erie County. Major in Marketing, Communications, or a related field. Strong communication and interpersonal skills. Creative mindset with an interest in innovative marketing strategies. Familiarity with social media platforms and inexpensive marketing tools such as Canva. Design and/or copywriting skills are helpful.
Benefits of Internship Experience:
Gain hands-on experience by tackling real marketing challenges and contributing to the success of The Foundry. Develop and enhance essential marketing and branding skills that will be valuable in your future career. Connect with professionals and mentors in the industry, fostering valuable relationships that can open doors for future opportunities. Strengthen your resume with a reputable internship experience, showcasing your ability to apply theoretical knowledge to practical situations. Access tools and resources in The Foundry's makerspaces - as an intern, you will be able to enroll for free in safety classes in our makerspaces and utilize tools during our Open Maker Hours.
