Property Marketing & Digital Strategy Associate

Property Marketing & Digital Strategy Associate Quinn Residences - 1.0 Atlanta, GA Job Details 18 hours ago Benefits Dental insurance Cell phone reimbursement Vision insurance 401(k) matching Qualifications LinkedIn Project team coordination Performance dashboard reports Website maintenance Branding Website management Property management tools Bachelor's degree in communications Marketing Workflow management (operations management method) Fair Housing regulations Yardi Bachelor's degree in business Data reporting Project coordination Lead generation Mid-level SEM campaigns ROI 3 years Bachelor's degree in marketing Canva Bachelor's degree Attribution modeling UX Scalability Pay-per-click (PPC) advertising Communications Marketing analytics Systems & applications support

Full Job Description About Quinn Residences:

Quinn Residences is the leading owner, operator, and developer of purpose-built, dedicated single-family rental communities across the Southeast. Founded in 2020 and headquartered in Atlanta, our mission is to deliver high-quality, well-located homes that offer the best of both worlds: the space and privacy of homeownership with the flexibility and convenience of renting. Each Quinn community is intentionally designed and professionally managed to provide a rich living experience. We offer thoughtfully crafted homes, curated amenities, and a true neighborhood connection, all wrapped in a maintenance-free lifestyle. For more information, visit https://live-quinn.com.

Job Title:

Property Marketing & Digital Strategy Associate - Build-to-Rent (BTR)

Reports To:

Senior Regional Leasing Manager Company:

Quinn Residences Location:

Corporate Office - Atlanta, GA (Hybrid)

Status:

Exempt The Opportunity :

The Property Marketing & Digital Strategy Associate plays a critical role in supporting portfolio-wide leasing performance, digital marketing strategy, and operational marketing execution across Quinn Residences' growing Build-to-Rent portfolio. This role partners cross-functionally with Property Marketing, Operations, IT, Asset Management, and Corporate Communications to support digital leasing systems, lead generation initiatives, website optimization, and marketing technology performance. The Associate is responsible for driving qualified traffic, improving digital conversion performance, maintaining operational consistency across platforms, and supporting scalable marketing systems that enhance portfolio occupancy, leasing efficiency, and resident experience.

Key Responsibilities:

Digital Marketing & Lead Generation Support and oversee portfolio-wide digital advertising initiatives including PPC, paid search, geofencing, retargeting, ILS advertising, and SEO-focused strategies. Execute and optimize campaigns across platforms including Google Ads, Bing Ads, LinkedIn, Meta, Zillow, CoStar/Apartments.com, RentCafe, and Google Business Profiles. Monitor campaign performance, lead quality, conversion trends, and cost-per-lease reporting across the portfolio. Coordinate ad creative updates, campaign launches, A/B testing, audience targeting, and performance optimization initiatives. Implement tracking and attribution strategies using Google Analytics 4 and platform reporting dashboards to drive actionable insights and ROI. Support demand generation strategies aligned with occupancy, leasing, and revenue goals. Leasing Technology & Digital Infrastructure Support portfolio systems including EliseAI, RentCafe, Engrain, SmartRent, Yardi, Matterport, and related leasing technology integrations. Monitor AI leasing workflows, CRM functionality, self-guided tours, lead routing, and prospect communication performance. Coordinate testing, troubleshooting, onboarding, and implementation support for digital leasing tools and integrations. Maintain operational consistency across websites, CRM systems, syndicated feeds, office hours, and digital leasing workflows. Identify and escalate operational inefficiencies impacting prospect experience, lead conversion, or reporting accuracy. Website, Listings & Online Presence Oversight Support management of community websites to ensure pricing accuracy, approved branding, SEO alignment, and optimized user experience. Conduct recurring audits of ILS listings, Google Business Profiles, syndicated feeds, maps, and digital platforms for consistency and accuracy. Coordinate updates related to imagery, ad copy, floor plans, office hours, virtual tours, and calls-to-action. Ensure digital marketing efforts align with brand standards, accessibility requirements, Fair Housing compliance, and operational guidelines. Partner with Corporate Communications to maintain brand consistency across all digital channels. Property Marketing Operations & Workflow Visibility Support portfolio-wide marketing execution including lease-up readiness and campaign coordination. Maintain marketing workflows and project visibility through Monday.com and related systems. Assist with centralized tracking of digital launches, campaign execution, signage requests, and vendor deliverables. Support collaboration across Marketing, Operations, Facilities, IT, Asset Management, and Corporate Communications teams. Help streamline communication workflows, project accountability, and execution tracking across departments. Reporting, Analytics & Portfolio Insights Maintain portfolio-level marketing dashboards, reporting tools, and performance summaries related to traffic, conversions, occupancy pacing, and advertising effectiveness. Analyze leasing funnel performance and digital engagement trends to identify operational opportunities and marketing recommendations. Support executive recaps, board-ready reporting, and portfolio marketing insights. Track PPC performance, lead attribution, AI leasing effectiveness, and digital conversion metrics to support data-driven decision-making.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field preferred. 3-5 years of experience in property marketing, multifamily marketing, digital marketing, leasing operations, or related fields. Experience working with leasing and property management systems including Yardi, RentCafe, EliseAI, Engrain, SmartRent, or equivalent platforms preferred. Strong understanding of

PPC, ILS

management, CRM systems, SEO, digital leasing funnels, and online lead generation strategies. Strong organizational, analytical, and project coordination skills with ability to manage multiple priorities across a growing portfolio. Proficiency in Excel, Canva, Google Analytics, Monday.com, and marketing reporting systems. Excellent communication and cross-functional collaboration abilities. Experience within multifamily, single-family rental, or Build-to-Rent environments preferred.

Compensation & Benefits:

Competitive salary and performance-based bonus Medical (company-funded), dental, and vision insurance 401(k) with company match Discretionary time off and company holidays Cell phone and fitness reimbursements Discounted rent at Quinn communities