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Marketing Assistant
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All Paws Pet Wash / Launch- The Car Wash Company
Eau Claire, WI (In Person)
$37,440 Salary, Full-Time
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Job Description
Job Summary We are seeking an energetic and detail-oriented Marketing Assistant to join our dynamic marketing team. In this role, you will support the development and execution of innovative marketing campaigns across multiple channels, helping to elevate brand presence and drive engagement. Your enthusiasm for digital marketing, content creation, and data analysis will contribute to our ongoing success in reaching target audiences and achieving business objectives. This paid position offers a fantastic opportunity to gain hands-on experience in a fast-paced environment while honing your skills in various marketing disciplines. Responsibilities Assist in planning, implementing, and optimizing digital marketing campaigns across platforms such as social media, email, SEM (Search Engine Marketing), and display advertising. Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings. Manage content creation for blogs, social media posts, newsletters, and website updates using content management systems like WordPress. Support social media management efforts by scheduling posts, engaging with followers, and analyzing performance metrics on platforms such as Facebook, Instagram, and LinkedIn. Collaborate with design teams to produce compelling graphics and visual content using Adobe Creative Suite tools like Photoshop and Illustrator. Monitor campaign performance using Google Analytics, Google Ads, and other analytics tools; prepare reports to inform strategy adjustments. Assist with marketing automation tasks including email marketing campaigns and lead nurturing workflows to enhance conversion rates. Contribute to the development of performance marketing strategies aimed at increasing ROI through targeted advertising efforts. Support e-commerce initiatives by optimizing product listings, tracking sales data with SQL or similar tools, and enhancing user experience through website improvements. Skills Strong understanding of SEO principles, keyword research techniques, and experience with SEO tools such as SEMrush or Moz. Proficiency in social media marketing strategies and management tools like Hootsuite or Buffer. Experience with Adobe Photoshop, Adobe Creative Suite (Illustrator, InDesign), and graphic design fundamentals. Knowledge of WordPress or other content management systems for website updates and content publishing. Familiarity with Google Ads (AdWords), Google Analytics, and performance tracking tools for digital campaigns. Basic knowledge of HTML, CSS, JavaScript, and SQL for website optimization and data analysis purposes. Excellent copywriting skills with the ability to craft engaging content tailored to different audiences. Understanding of email marketing platforms such as Mailchimp or HubSpot for campaign execution. Ability to analyze campaign data to identify trends, insights, and opportunities for improvement in digital marketing efforts. Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Marketing Assistant if you're passionate about digital marketing innovation, eager to develop your skills across multiple channels, and ready to make a meaningful impact on our brand's growth! Based on Full-Time or Part-Time employment, employee may be eligible for paid time off