Sr Business Manager-Integrated Marketing

• DESCRIPTION
• The
• Senior Business Manager
• is critical to the current and future growth and profitability of the Company. The Senior Business Manager is recognized by both the Management Committee and his/her peers as a key contributor to the organization. He/she exhibits high proficiency in performance of responsibilities. The designation of Senior Business Manager requires Management Committee approval.

• RESPONSIBILITIES

• + •Sales Strategy & Execution•Deliver principal goals in volume, share, and sales fundamentals (Merchandising, Assortment, Pricing, Shelving) for assigned customers—efficiently and cost-effectively.

+

• Revenue & Budget Management
• Achieve sales results while maximizing company revenue through brokerage, commissions, and bonuses. Oversee manufacturer expenditures and operate within corporate budget guidelines. +
• Customer Business Planning
• Develop and sell strategic Customer Business Plans. Align cross-functional teams—including Sales, Marketing, Technology, and Retail—to execute in-store presence and business objectives. +
• Relationship Building & Representation
• Serve as the primary contact for principal-specific issues. Build and maintain strong relationships with customers, principals, and trade partners. Represent the company professionally in industry forums and committees. +
• Business Development & Innovation
• Identify and pursue new business opportunities. Demonstrate pioneering skills to expand principal portfolios and drive volume growth. +
• Trade Marketing & Fund Management
• Manage trade-marketing funds in accordance with company and principal policies. Minimize sales-related deductions and ensure financial accountability. +
• Cross-Functional Collaboration
• Coordinate communication between General Managers, principals, and Account Managers. Partner with Retail Sales Managers on major initiatives such as product launches and promotional drives. +
• Market Intelligence & Competitive Analysis
• Monitor market pricing and competitive activity. Provide timely feedback and insights to principals and internal teams to refine strategies. +
• Technology & Analytics
• Utilize advanced tools (Excel, PowerPoint, RW3, IRI Analyzer) to develop conceptual presentations and improve business outcomes. Demonstrate strong analytical and Category Management skills. +
• Team Development & Leadership
• Mentor Business Managers, Account Managers, and Retail Selling Organization members. Share learnings and best practices to build organizational capacity. +
• Strategic Feedback & Continuous Improvement
• Provide actionable feedback to General Managers and principals. Proactively manage personal development and stay current on industry trends and initiatives.

• QUALIFICATIONS

• + •

Education:

• Bachelor's degree or equivalent work experience in the industry required. +

• Experience:

• Proven track record in sales capacity with a food broker or major national company. Prior experience must demonstrate sales skills and the ability to manage and direct others. +

• Skills:

• Proficient in a variety of software packages used to support the sales function.

• Physical Requirements:

• + Ability to travel + Strong listening and visual acuity + Manual dexterity for technology use Join us as a Senior Business Manager and lead the charge in driving business growth and profitability. Apply now to make a significant impact and be a key contributor to our success! \#DiscoverYourPath

• ABOUT US

• Product Connections is a part of Acosta Group - a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel. With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let's build something great together. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use. \#DiscoverYourPath Acosta, and its subsidiaries, is an Equal Opportunity Employer

• Job Category:

• Wholesale

• Position Type:

• Full time

• Business Unit:

• Marketing

• Salary Range:

• $85,000.00 - $107,000.00

• Company:

• Crossmark Inc.

• Req ID:

• 23120

• Employer Description:

• PRODUCT\_CONNECTIONS\_EMP\_DESC