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Cliff Castle Casino Hotel

Director of Marketing

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What they do

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$152,059 / year median in Arizona

+7% projected growth

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Job Description

POSITION SUMMARY
The Player Development Casino Host is responsible for growing the database of high trip/value guests and developing/managing on-property guest experience by creating an atmosphere that encourages guests to make CCCH their property of choice for gaming entertainment.
ESSENTIAL DUTIES
Establishes marketing goals to ensure "share of market" and profitability of the casino. Develop and implement short- and long-term marketing plans to drive profit, growth, and expansion. Assesses program effectiveness and refines strategies accordingly. Reviews, maintains, and updates player tracking database information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns. Drives profit and growth through strategic marketing plans, refining strategies based on performance insights. Evaluate financial and technological trends, including Player Development, to optimize revenue and expenses. Analyze VIP events and demographics to capitalize on market opportunities while minimizing competitive risks. Enhances team skills through education, training, and coaching while driving departmental goals. Oversees player outreach via calls, texts, letters, and emails to inactive, prospective, and VIP players. Determines and monitors the issuance of appropriate player reinvestment by analyzing data and trends, to make decisions based on analytics. Plans and oversee the organization's advertising, analytics and promotional activities including and not limited to print, text, electronic, direct mail, and social media. Functions as the key CCCH public relations representative at events, on and off property. Oversee the Castle Club and VIP Player Development Program. Articulates the CCCH brand and communications strategy internally and externally. Create reports and queries to optimize revenue through segmentation and tier development. Manages player communication, ensuring timely updates on casino activities and invitations. Prepares and implements marketing plans, events, analysis and budgets. Develops and enforces department policies and procedures. Educates, leads, manages, motivates, evaluates, and develops marketing department personnel in a positive manner. Establishes and builds working relationships with other departments and third-party vendors. Other duties as assigned by the General Manager.
QUALIFICATIONS
(Indicate if Qualification is Required or Preferred): Opportunities for Internships, Apprenticeships, and Coordinated Work Study programs may be available in lieu of formal education and work experience requirements for this position for enrolled members of the Yavapai-Apache Nation.
Required Education:
☐ N/A ☒ H.S. ☐ 2YR ☒ 4YR+
Preferred Education:
☐ H.S. ☐ 2YR ☐ 4YR+
Work Experience:
5 years' marketing directorial experience, or Director of Player Development required. 10 years' experience in casino Marketing, Table Games and/or Slots in a senior management position with a minimum of 3 years' experience in a tribal Player Development and marketing management position, required. Preferred experience in multimedia advertising, including radio and TV buys. Background in promotions, event management, and entertainment contracting. Service industry experience required. Additional education and/or related work experience may substitute for the minimum requirements of this position.
Knowledge, Skills, Abilities and Requirements:
Previous knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions. Previous knowledge of player tracking systems, preferably Oasis, and knowledge of gaming analytical software. Bilingual in multiple languages is preferred and be able to successfully interact with a variety of personalities. Thrive in fast-paced environments with keen attention to detail and creativity. Maintains professionalism under pressure, making quick decisions and de-escalating conflicts. Have strong written and verbal communication skills, moderate to advanced computer literacy, and effective organizational and time management skills. Exhibit strong interpersonal management and service skills. Must be 18+ years old and be available for all shifts, including weekends and holidays. Must be eligible to work in the U.S. and pass a drug test and background check for an AZ Gaming License. Must adhere to all Cliff Castle Casino Hotel policies and procedures. Must be committed to providing exceptional guest service through a welcoming, friendly, and professional environment. Aim to exceed guest expectations with attentive, personalized service and prompt responses and resolution.
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
The listed requirements provide a general overview of the work expected from team members and are not exhaustive of all responsibilities and duties. Mark as appropriate. Sometimes refers to actions performed less than 20% of the time. Often refers to actions performed 20% - 40% of the time. Regularly refers to actions performed 41% or more of the time.
Driving Required:
☒ YES ☐ NO •Must qualify for CCCH insurance policy coverage if driving is required.
Fumes Exposure:
☒ Sometimes ☐ Often ☐
Regularly Noise:
☐Regular Office Level ☐Low ☒ Moderate ☐
Loud Computer/TV Monitor Usage:
☐ Limited ☐ Moderate ☒
Extensive Hand/Eye Coordination:
☒YES ☐
NO Lighting:
☒ Regular Office Level ☐ Low ☐ Bright ☐
Flashing/Strobe Foot/Eye Coordination:
☐ YES ☒
NO Cramped/Tight Quarters:
☐ YES ☒ NO ☐ Sometimes ☐ Often ☐ Regularly Extreme temperatures: ☒ NO ☐ YES ☐ Cold ☐ Heat ☐
Adverse Weather Lift/Carry/Pull/Push:
Weight up to __50_ pounds ☒ Sometimes ☐ Often ☐ Regularly Indicate if the following physical actions will be required 41% or more of the time: ☒Sitting ☒Standing ☐Reaching Above ☐Running ☐Bending ☒Walking ☐Kneeling ☐Climbing Stairs ☐Crouching ☐
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