Director of Branding & Marketing

Director of Branding & Marketing at Empower Psychological Services, PLLC Director of Branding & Marketing at Empower Psychological Services, PLLC in Phoenix, Arizona Posted in 7 days ago.

Type:

full-time

Job Description:

Director of Branding & MarketingPosition OverviewWe are seeking a strategic, execution-driven Director of Branding & Marketing to lead the design, development, and company-wide implementation of our marketing strategy. This individual will be responsible for shaping and scaling our brand across all divisions while driving growth through innovative, data-driven marketing initiatives.

This role sits at the intersection of brand, growth, partnerships, and provider recruitment, requiring both high-level strategic thinking and hands-on execution. The ideal candidate has experience marketing complex healthcare servicespreferably in the medical-legal, behavioral health, or healthcare services spaceand is fluent in modern marketing tools including AI-driven platforms, social media ecosystems, and emerging content channels.

Key Responsibilities:

1. Brand Strategy & PositioningDevelop and lead a cohesive brand strategy across the organization and all divisions.

Define and maintain brand voice, messaging, and visual identity.

Ensure consistency across all internal and external communications.

Elevate the organizations positioning as a leader in healthcare services and mental health.2. Company-Wide Marketing StrategyDesign and implement a comprehensive marketing strategy aligned with organizational growth goals.

Oversee multi-channel campaigns including digital, content, partnerships, events, and PR.Establish KPIs and track performance across all marketing initiatives.

Lead go-to-market strategies for new divisions, services, and offerings.3. Division-Level Marketing ExecutionDevelop tailored marketing strategies for each division, including:

Industry partner acquisition (e.g., law firms, government agencies, healthcare systems)Patient/client acquisitionB2B and B2C positioningCollaborate with division leaders to align marketing efforts with operational goals.

Build scalable systems that allow each division to grow independently while maintaining brand cohesion.4. Provider Recruitment MarketingDesign and execute targeted campaigns to recruit high-quality providers (e.g., psychologists, therapists, evaluators).Develop messaging that attracts top-tier clinical talent nationally.

Optimize recruitment funnels using digital marketing, partnerships, and content strategies.5. Growth & InnovationLeverage modern tools and platforms including:

AI-driven marketing and automation toolsSocial media strategy and paid acquisitionPodcasting and thought leadership channelsContent marketing and SEOIdentify and test new growth channels and marketing technologies.

Stay ahead of trends in healthcare marketing and digital engagement.6. Partnerships & Market ExpansionSupport development of strategic partnerships through targeted marketing initiatives.

Build campaigns that resonate with regional and national stakeholders.

Expand brand presence across key markets and industries.7. Team Leadership & InfrastructureBuild and lead a high-performing marketing team (internal and external).Manage agencies, freelancers, and vendors as needed.

Create scalable systems, processes, and reporting frameworks.

Foster a culture of creativity, accountability, and performance.

Qualifications:

5+ years of experience in marketing leadership roles.

Proven success in building and executing multi-channel marketing strategies.

Experience in healthcare services, behavioral health, or medical-legal marketing strongly preferred.

Demonstrated ability to market to both B2B and B2C audiences.

Experience recruiting providers or professionals through marketing initiatives is a strong plus.

Deep understanding of digital marketing, brand development, and growth strategy.

Proficiency with modern tools including AI marketing platforms, CRM systems, analytics tools, and content platforms.

Experience scaling marketing efforts regionally and nationally.

Strong analytical, strategic, and creative thinking skills.

Ideal Candidate Profile:

A builder and operator who can both strategize and execute.

Comfortable in a fast-growing, multi-division environment.

Passionate about mental health, healthcare access, and mission-driven work.

Able to translate complex services into clear, compelling messaging.

Forward-thinking, with a strong grasp of emerging marketing trends and technologies.

Why Join Us:

Opportunity to shape the brand and growth strategy of a mission-driven healthcare organization.

Direct impact on expanding access to high-quality mental health services.

Work at the forefront of innovation in healthcare delivery and provider networks. recblid hb7x16tdv41wvl91mlv8iu3te0skif