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ARAMARK
Graphic Designer & Digital Content Developer
Career Insights for Content Marketing Manager
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Based on Arizona data
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What they do
A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
$122,139 / year median in Arizona
+11% projected growth
Job Description
- Job Description
- The Graphic Designer & Digital Content Developer is responsible for creating compelling visual content and marketing assets that support brand awareness, demand generation, sales enablement, guest engagement, and business development across the Aramark Destinations portfolio.
- Job Responsibilities
- Create compelling visual assets that support brand, demand generation, sales, and guest engagement initiatives.
- Develop marketing collateral, including brochures, flyers, sales sheets, fact sheets, menus, presentations, and promotional materials.
- Design branded PowerPoint templates, executive presentations, pitch decks, and business development materials.
- Ensure all creative work aligns with Aramark Destinations brand standards and storytelling objectives.
- Design creative assets for websites, email campaigns, social media, digital advertising, and customer communications.
- Develop email templates and creative assets that support lifecycle marketing, personalization, and customer engagement strategies.
- Partner with marketing teams to create scalable content for campaigns, customer journeys, and digital experiences.
- Produce and edit videos, sizzle reels, promotional content, and destination storytelling assets.
- Create animations and motion graphics for websites, presentations, social media, events, and marketing campaigns.
- Maintain and organize video, photography, and multimedia asset libraries.
- Design maps, visitor guides, signage, billboards, directional graphics, and other guest-facing materials.
- Lead creative development for trade shows, conferences, sales missions, and special events.
- Create booth graphics, event displays, banners, backdrops, handouts, and promotional materials that support brand visibility and lead generation.
- Manage and maintain the Digital Asset Management (DAM) platform, including asset organization, metadata, governance, version control, and accessibility.
- Develop and maintain creative templates, brand resources, and reusable design components.
- Support content development, content migration, and digital experience initiatives across the Aramark Destinations web ecosystem.
- Assist with content publishing and asset preparation within Adobe Experience Manager (AEM).
- Partner with Content & Web, Demand Marketing, and agency partners to ensure content and assets are optimized for web, mobile, email, and personalization efforts.
- Partner with Brand Marketing, Demand Marketing, Sales, Revenue Management, Property Marketing, Operations, and external agencies to support business objectives.
- Manage multiple projects simultaneously while meeting deadlines and maintaining high creative standards.
- Stay current on design trends, hospitality marketing best practices, and emerging creative technologies.
- Qualifications
- Bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media, or related field.
- 5+ years of experience in graphic design, creative development, or digital content production.
- Advanced proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.
- Experience developing marketing collateral, sales materials, presentations, email creative, trade show assets, signage, and video content.
- Experience managing Digital Asset Management (DAM) systems and supporting content management platforms such as Adobe Experience Manager (AEM).
- Strong understanding of brand design, visual storytelling, typography, content development, and digital best practices.
- Excellent organizational, communication, and project management skills.
- Hospitality, travel, tourism, or destination marketing experience preferred.
- Education
- About Aramark
- Our Mission
- Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
- About Aramark
- The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world.
- a new challenge, a sense of belonging, or just a great place to work
- our focus is helping you reach your full potential.
Benefits
- Dental Insurance