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Marketing Manager
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The IV Suite
Bakersfield, CA (In Person)
Part-Time
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Job Description
Marketing Manager The IV Suite Bakersfield, CA Job Details Part-time From $18 an hour 16 hours ago Benefits Flexible schedule Qualifications LinkedIn Audience analysis Social media advertising campaigns Marketing ROI (MROI) improvement Website management Basic graphic design principles Social media engagement tracking CSS WordPress Media performance reporting Marketing company internal data Email marketing strategy development Leading organic search traffic initiatives Social media graphic design Digital brand management Mid-level Marketing strategy development X (Twitter) Lead Conversion SQL Key Performance Indicators Online blogs JavaScript Decision making Graphic design software Marketing automation systems implementation Customer engagement Customer website behavior analysis Image content creation Content marketing SEO projects Full Job Description Overview We are seeking an energetic and strategic Marketing Manager to lead our dynamic marketing initiatives and drive brand growth across multiple channels. In this role, you will develop and execute innovative marketing strategies that elevate our presence in the digital landscape, engage target audiences, and generate measurable results. Your expertise in digital marketing tools, content creation, and data analytics will be essential to optimize campaigns and maximize ROI. Join us to shape compelling brand stories, harness cutting-edge marketing technologies, and inspire teams to achieve ambitious goals. Responsibilities Develop comprehensive marketing strategies aligned with business objectives, emphasizing digital channels such as social media, email marketing, SEM (Search Engine Marketing), and content marketing. Manage and optimize online advertising campaigns using platforms like Google Ads (Google AdWords) and Facebook Advertising to increase visibility and conversions. Oversee content creation across websites, blogs, social media platforms, and email campaigns, ensuring high-quality copywriting and engaging graphic design using Adobe Creative Suite tools. Utilize SEO tools and perform keyword research to improve organic search rankings; implement on-page SEO best practices within content management systems like WordPress. Conduct conversion optimization efforts by analyzing user behavior through Google Analytics and making data-driven adjustments to enhance performance marketing efforts. Collaborate with cross-functional teams to implement marketing automation strategies that streamline lead nurturing and customer engagement processes. Monitor campaign performance metrics regularly, generate detailed reports, and adjust tactics based on analytics insights to meet KPIs. Maintain a strong understanding of e-commerce trends and leverage technical skills such as HTML, CSS, JavaScript, SQL for website enhancements and performance improvements. Manage social media management tools for scheduling, monitoring engagement, and analyzing audience insights across platforms like Facebook, LinkedIn, Twitter, and Instagram. Experience Proven experience in digital marketing roles with a focus on SEO, SEM, social media marketing, and content creation. Demonstrated ability to manage paid advertising campaigns on Google Ads (Google AdWords) and Facebook Advertising with measurable success. Strong proficiency in SEO tools, Google Analytics, Google Search Console, and other analytics platforms to track performance metrics effectively. Skilled in using content management systems such as WordPress; familiar with