Marketing Manager

Marketing Manager Can Do Crew Plumbing Heating & AC Bakersfield, CA Job Details $70,000 - $85,000 a year 1 day ago Benefits Relocation assistance Qualifications Digital marketing budget management Data-driven decision making Full Job Description Key Responsibilities Develop and manage data-driven marketing strategies focused on lead generation, booked calls, revenue growth, and customer retention. Own and track key KPIs including cost per lead, cost per booked call, close rate, average ticket, ROI, ROAS, customer acquisition cost, and lifetime customer value. Manage and optimize budgets across Google Ads, Local Services Ads, SEO, direct mail, email, and other lead generation channels. Analyze campaign performance through CRM and reporting tools to understand lead sources, booking outcomes, revenue attribution, and retention trends. Build dashboards and weekly/monthly scorecards for ownership and leadership. Improve lead handling performance by partnering with CSR and sales teams on booking rates, follow-up speed, and conversion metrics. Conduct A/B testing on offers, landing pages, call scripts, and campaigns to improve results. Forecast lead volume, seasonal demand, and budget needs based on historical trends. Identify underperforming channels and reallocate spend for stronger returns. Work closely with operations to align scheduling capacity and marketing demand. Qualifications 5+ years of marketing experience with a strong performance analytics focus. Experience in home services, HVAC, plumbing, electrical, restoration, roofing, or similar service industries preferred. Experience with ServiceTitan or similar CRM/platform preferred. Advanced Excel / Google Sheets skills. Strong understanding of call tracking, lead attribution, booking metrics, and revenue reporting. Experience managing paid media budgets and agency accountability. Ability to interpret data quickly and make profitable decisions. Strong communication skills with ability to present metrics clearly to leadership. Strong communication skills with ability to present metrics clearly to leadership. Preferred Skills Google Analytics, Looker Studio, Power BI, or Tableau. Local SEO and Google Business Profile optimization. Membership program growth strategies. Multi-location marketing management. Compensation & Benefits $70,000-$85,000 base salary, depending on experience Performance-based bonus plan Relocation assistance available for the right candidate Potential hybrid work arrangement for the right candidate We are seeking a highly analytical, performance-driven Marketing Manager to lead revenue-focused marketing efforts for a growing home services company. This role is ideal for a serious numbers-oriented professional who understands how to generate profitable leads, improve booking rates, optimize spend, and drive measurable growth. This is not a social media management role. We are looking for someone who thrives in data, dashboards, ROI analysis, call tracking, campaign attribution, and operational marketing performance. What Success Looks Like Lower cost per lead Higher booking percentage Increased average ticket revenue Improved ROI by channel Better seasonal planning Clear weekly reporting and accountability Consistent profitable growth