Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
UT
Unity Technologies SF
Senior Field Marketing Events Manager
Career Insights for Field Marketing Manager
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on California data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Field Marketing Manager manages and coordinates marketing activities for a company through on-site, face-to-face interaction with consumers. May work with franchise holders to ensure brand is correctly represented. Identifies potential new customers; develops strategies for increasing sales or market share.
$134,306 / year median in California
+4% projected growth
Job Description
The opportunity We are seeking an enthusiastic and detail-oriented event professional to join our Global Events team. This AMER based role will manage the planning and execution of events, working closely with internal stakeholders from marketing, product, and sales teams to achieve goals and priorities for our Ads and Programmatic business in North America. What you'll be doing Own end-to-end strategy, planning, and execution of corporate, sales, and field marketing events across the Ads and Programmatic business — trade shows, regional customer events, executive programs, and partner activations — ensuring each experience aligns with business goals and reinforces brand values. Partner closely with Sales and Regional Marketing to support pipeline-driving and demand-generation events, adapting execution models to local market needs. Collaborate with Sales on event audience strategy, including invite lists, account prioritization, and follow-up motions. Lead all planning and logistics, including venue sourcing and contracting, vendor and agency management, catering, transportation, A/V, and on-site execution — coordinating timelines to keep deadlines on track and stakeholders informed. Own event registration and attendance tracking using event platforms, partnering with marketing operations to ensure accurate post-event reporting, lead flow, and ROI measurement. Analyze qualitative and quantitative performance metrics to synthesize insights and recommend optimizations for future regional and global programs, serving as a trusted advisor who brings both big-picture perspective and executional expertise to internal partners. Oversee event budgets for assigned programs, including purchase order creation, approvals, and reconciliation in partnership with Finance and Procurement, ensuring adherence to budgetary constraints. What we're looking for 8+ years of experience in field marketing, event marketing, or experiential marketing, with a strong focus on sales-aligned, pipeline-driving programs. Proven experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies. Strong understanding of both ground-level execution and strategic context•able to zoom in on logistics while keeping sight of broader business and marketing goals. Highly organized and comfortable managing multiple concurrent programs with shifting priorities. A proactive and detail-oriented approach to problem-solving. Someone who is adaptable as deliverables and requests change mid-project. Ability to travel 30% You might also have Experience in the tech or ads industry Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting. Experience working with technology platforms such as Splash, Rainfocus, and the