Sr. Marketing Manager, Luggage - Competitive Analysis

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• Competitive Analysis Carlsbad, CA Full-TimeOn-Site$130,000
• $140,000 /yr Posted April 15, 2026 Our brand client is seeking a Sr.

Marketing Manager, Luggage expert to join their team on a fulltime basis. They will be onsite Monday-Thursday in Carlsbad, California. This position requires extensive knowledge of the luggage industry including brands, retail channels, product development and understanding of the wider travel creator landscape. You should be fluent in the tone, trends, and expectations of todays travel audience. This role reports to the Director of Brand Marketing.

ROLES AND RESPONSIBILITIES

Strategy & Planning

• Translate consumer and market insights into actionable strategies that influence creative direction, messaging, and product storytelling.
• Establish and lead integrated marketing strategy and annual operating plans that drive brand awareness, product adoption, and long-term category growth across DTC, retail, and wholesale channels.
• Define category marketing priorities in alignment with brand strategy, seasonal business objectives, and global campaign calendars.
• Own and steward the annual category marketing budget, allocating investments across channels to maximize ROI and long-term brand equity.
• Develop and maintain a 13 year category growth roadmap informed by consumer insights, competitive analysis, and emerging travel trends. Campaign Development & Execution
• Lead go-to-market plans for new travel collections from concept to post-launch analysis.
• Serve as the category marketing lead across product, creative, digital, and sales teams, influencing priorities and ensuring cross-functional alignment.
• Oversee multi-channel campaign execution across paid media, social, PR, influencer, experiential, and retail activations, ensuring strategic alignment and measurable impact. Brand & Content Marketing
• Serve as the category marketing lead across product, creative, digital, and sales teams, influencing priorities and ensuring cross-functional alignment.
• Oversee multi-channel campaign execution across paid media, social, PR, influencer, experiential, and retail activations, ensuring strategic alignment and measurable impact.
• Deliver consistent brand expression across all consumer touchpoints including digital, packaging, retail and partnerships. Influencer, PR & Community
• Build relationships with creators, athletes, and travelers who authentically embody a brands ethos.
• Partner with PR and communications teams to secure earned media, press coverage, and product placement opportunities.
• Plan and execute experiential activations, pop-ups, and community events that strengthen brand connection and generate organic awareness.
• Oversee product seeding and influencer gifting to create buzz and user-generated content. Analytics & Optimization
• Own category performance analysis, synthesizing insights and presenting strategic recommendations
• Translate campaign insights into optimizations that enhance future performance and inform strategic direction.
• Proactively assess competitive landscape, pricing strategy, and category trends to identify risks and growth opportunities.

TECHNICAL COMPETENCIES

(Knowledge, Skills & Abilities)

• Strong ability to analyze data, extract insights, and adjust strategies based on performance metrics.
• Excellent verbal and written communication skills with the ability to craft compelling brand narratives.
• Creative and strategic thinker capable of operating independently in a fast-paced environment.
• Strong fluency in marketing analytics platforms and performance dashboards, with the ability to translate data into strategic business recommendations.
• Deep understanding of digital media strategy and performance marketing principles, with the ability to oversee internal channel experts and agency partners.
• Working knowledge of CRM and lifecycle marketing strategy across travel consumer segments.

EDUCATION AND EXPERIENCE

• 6-8+ years of experience in brand, category, or product marketing within luggage, outdoor, or lifestyle brands, including demonstrated leadership of cross-functional initiatives.

#LI-SR3 In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits Dental, health, and vision. 401k with a company match, gym onsite, cafeteria onsite, and a targeted 10% bonus based on company and personal performance paid out annually. PTO is accrued upon date of hire and equates to 20 days per year. We also offer employee discounts. For Everforth Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for

STEM/OPT

programs. Additionally, you must be physically located in and perform the work for our client in the United States. Shannon Robinson is recruiting for this position Email me your resume to apply for this job Refer a Friend This job was posted on April 15, 2026 and last updated on April 30, 2026. EEO Employer Everforth Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle. About Everforth Creative Circle Everforth Creative Circle matches creative and marketing professionals with hiring managers looking for talent. The above listing is for a position with one of our clients. If you're a good fit for this role or another we're currently working on, a recruiter will reach out to you directly. We only contact the applicants who are the best fit for the position, so if you do not hear back, please take a look at the other roles we have available. Thank you for your interest!

Job ID:

SR10-1983846

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Privacy PolicyAccessibilityTerms of Use Copyright © 2026 Everforth, Inc. All rights reserved. Everforth Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

Anthem / Blue

Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.