Growth Marketing Manager

We're looking for a Growth Marketing Manager to join our team in Woodland, CA and help more people access clean, reliable water—without relying on fossil fuels or costly infrastructure. If you love solving real-world problems, supporting independent communities, and being part of something that actually makes a difference, you'll feel right at home here. This role owns demand generation infrastructure, entailing paid acquisition, funnel tracking, CRM automations, lead scoring and revenue operations alignment. This is a hands-on leadership role. You'll think strategically and execute decisively. About Rural Power Systems Inc At RPS, we're solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities. We're mission-driven, impact-focused, and yes—we're as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters. Description About Us At RPS, we're solar-powered and people-powered! Every pump that leaves our warehouse means one less generator or power line—and cleaner, safer access to water. It supports healthier animals, plants, and people while boosting the resilience, independence, and self-sufficiency of rural families and communities. We're mission-driven, impact-focused, and yes—we're as cool as it sounds. We help folks across the country pump water sustainably, from off-grid ranches to remote homesteads. We're a team of tinkerers, builders, customer champions, and adventurers who take pride in solving real-world problems with clean technology. No corporate fluff, just honest work that matters. The Job We're looking for a Growth Marketing Manager to join our team in Woodland, CA and help more people access clean, reliable water—without relying on fossil fuels or costly infrastructure. If you love solving real-world problems, supporting independent communities, and being part of something that actually makes a difference, you'll feel right at home here. This role owns demand generation infrastructure, entailing paid acquisition, funnel tracking, CRM automations, lead scoring and revenue operations alignment. This is a hands-on leadership role. You'll think strategically and execute decisively.

Essential job duties:

Team Leadership Manage and develop 1-2 direct reports and outside contractors, as relevant. Set clear goals and performance expectations for team members Provide feedback that elevates quality and strategic thinking Build scalable processes for planning, production and approvals Paid Acquisition Strategy and execution oversight for Google Ads and paid channels Budget allocation and optimization Continuous testing of audiences, creative and landing pages CPA, CAC and ROAS performance tracking Revenue Operations & CRM Lead scoring framework development and refinement CRM automation strategy and execution, lead flow Funnel tracking and attribution modeling Database hygiene and lifecycle management Funnel Optimization Map and monitor full-funnel performance, email campaigns and nurture sequences Identify drop-off points and optimize conversion paths, CRO Balance different conversion types to ensure leads, phone calls and ecom sales Partner with Brand on landing pages and campaign performance Data & Reporting Build dashboards that connect marketing to revenue, MER Establish clear KPIs and performance benchmarks Translate analytics into actional insights for leadership What You Bring You're excited about work that directly impacts people's lives and our planet. Whether you're tech-savvy, customer-obsessed, mechanically inclined—or all three—you bring curiosity, team collaboration, and a strong sense of purpose to the table. You might be a great fit if you: Bachelor's degree in Marketing, Business, related field and/or equivalent work experience Have experience 3-8+ years in growth, performance marketing, or RevOps Deep CRM and automation experience (HubSpot, Salesforce, ZenDesk, etc.) Strong analytical skills and comfort with attribution modeling Experience managing direct reports, contractors and cross functional collaboration Have a bias toward experimentation and measurable impact Can troubleshoot creatively and think like a customer Believe in rural resilience and clean technology Want to be part of a team where mission isn't a buzzword—it's the reason

Why You'll Love Working Here Comprehensive Benefits :

401K match, health care, paid holidays, PTO, sick leave, and pet insurance.

Unique Perks :

Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.

Vibrant Culture :

Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.

Work-Life Balance :

We operate Monday through Friday, keeping weekends sacred for rest and family time. Compensation & Benefits We believe in rewarding work that matters. Compensation for this role starts at $120,000 per year, depending on experience. We know great candidates sometimes don't tick every box—if you're excited about the role and our mission, we'd still love to hear from you.