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Tailored Brands

Sr Marketing Strategy & Planning Manager

Career Insights for Marketing Manager (General)

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$137,486 / year median in California

-3% projected decline

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Job Description

Lead development of annual and seasonal marketing strategies for Jos. A. Bank. Translate enterprise and merchandising priorities into clear marketing plans and seasonal stories. Partner with Analytics and Media to define KPIs, targets, and testing plans. Monitor weekly performance and recommend adjustments to messaging, channel mix, and budget allocation. Maintain a forward-looking view of campaigns, milestones, and key dependencies. Drive alignment across Merchandising, Finance, Creative, Media, Analytics, Digital, and Stores. Own the banner marketing calendar, planning milestones, and key working processes. Build and maintain briefs, scorecards, timelines, and planning tools that improve consistency and speed. Partner with Creative and Media early to strengthen briefs, storytelling, and execution. Coordinate handoffs across teams to improve launch readiness and reduce rework. Translate business goals and customer insights into actionable marketing plans. Influence partners, navigate tradeoffs, and help drive timely decisions. 8+ years in enterprise marketing strategy, integrated planning, or retail/consumer growth roles. Strong collaboration skills, with the ability to build effective partnerships across Marketing, Digital, and Store teams. Experience leading cross-functional planning and execution across Merchandising, Creative, Media, Finance, Insights & Analytics. Working knowledge of marketing measurement, including KPI frameworks & testing approaches. Structured problem solving and the ability to turn strategy into clear action plans. Strong written and verbal communication skills, with an ability to influence partners and present ideas clearly. Professional presence and sound judgment in a fast-paced, cross-functional environment. Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered. Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily