Digital Marketing Manager

Description We are looking for a Digital Marketing Manager to join a healthcare education organization in Irvine, California on a Contract basis. In this role, you will lead digital campaign execution from planning through analysis, helping shape audience engagement across key enrollment and promotional initiatives. This opportunity is ideal for a data-driven marketing specialist who thrives in cross-functional environments and uses insights, testing, and modern tools to improve performance.

Responsibilities:

• Direct the day-to-day management of content schedules and campaign timelines to support seasonal priorities, enrollment activity, and promotional initiatives.
• Coordinate the full campaign lifecycle, including planning, setup, quality review, launch, and post-campaign analysis.
• Develop targeted audience groupings and communication paths that improve relevance, engagement, and conversion outcomes.
• Produce clear reporting dashboards and executive-ready summaries that communicate results, trends, and opportunities for improvement.
• Leverage AI-enabled tools to evaluate performance data, uncover actionable insights, and refine messaging strategies.
• Work closely with teams across product, content, creative, admissions, and technology to deliver cohesive multi-channel marketing efforts.
• Improve campaign effectiveness through ongoing experimentation, performance monitoring, and insight-driven optimization.
• Support digital marketing initiatives across channels such as email, paid social, Google Ads, and web analytics-driven programs. Requirements
• Demonstrated experience managing editorial calendars and campaign operations from initial planning through launch and reporting.
• Strong analytical capability with hands-on use of marketing performance metrics such as conversions, engagement, and campaign effectiveness.
• Practical experience using AI tools to assess data and strengthen marketing decision-making.
• Solid project management skills with the ability to balance multiple active campaigns and deadlines.
• Effective communication skills and a collaborative approach when working with creative, technical, and leadership teams.
• Working knowledge of marketing automation platforms or CRM systems is preferred.
• Background in higher education, enrollment marketing, healthcare, or other mission-focused environments is a plus.
• Familiarity with analytics platforms, optimization methods, or UX/content collaboration is beneficial.

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .