Digital Marketing Manager

We are looking for a Digital Marketing Manager to join a healthcare education organization in Irvine, California on a Contract basis. In this role, you will lead digital campaign execution from planning through analysis, helping shape audience engagement across key enrollment and promotional initiatives. This opportunity is ideal for a data-driven marketing specialist who thrives in cross-functional environments and uses insights, testing, and modern tools to improve performance.

Responsibilities:

• Direct the day-to-day management of content schedules and campaign timelines to support seasonal priorities, enrollment activity, and promotional initiatives.
• Coordinate the full campaign lifecycle, including planning, setup, quality review, launch, and post-campaign analysis.
• Develop targeted audience groupings and communication paths that improve relevance, engagement, and conversion outcomes.
• Produce clear reporting dashboards and executive-ready summaries that communicate results, trends, and opportunities for improvement.
• Leverage AI-enabled tools to evaluate performance data, uncover actionable insights, and refine messaging strategies.
• Work closely with teams across product, content, creative, admissions, and technology to deliver cohesive multi-channel marketing efforts.
• Improve campaign effectiveness through ongoing experimentation, performance monitoring, and insight-driven optimization.
• Support digital marketing initiatives across channels such as email, paid social, Google Ads, and web analytics-driven programs.