Director of Growth Marketing

The Planet Group is seeking a Director of Subscriber Growth & Retention to join one of our well-known sporting goods manufacturers. As the Director of Subscriber Growth & Retention , you will lead performance and lifecycle marketing strategy, developing a unified, data-driven approach to grow a digital subscription and application platform across both B2C and B2B audiences. This role focuses on driving acquisition, increasing engagement, and improving long-term retention and revenue. Reporting to senior leadership, you will oversee both acquisition and retention initiatives, build and mentor a high-performing marketing team, and define a forward-looking roadmap that connects with users at every stage of their journey. Your leadership will play a key role in establishing the platform as a premier destination for performance, development, and long-term customer value.

Salary Expectations:

$160,000-$200,000+ depending on experience

Location:

5 days on-site in

Oceanside, CA Director of Subscriber Growth & Retention Responsibilities:

Define and drive growth strategy Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences Identify consumer trends aligned with Titleist's performance and long-term growth goals Translate insights into actionable, tangible initiatives Lead performance marketing and media strategy Oversee paid media, search, social, and in-app marketing efforts Ensure high-impact execution across all performance channels Leverage data and analytics Use data to assess campaign effectiveness and uncover key trends Prioritize high-impact marketing opportunities across the user lifecycle Cross-functional collaboration Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience Budget management Manage and allocate budgets to support growth marketing strategies effectively

Director of Subscriber Growth & Retention Qualifications:

Bachelor's Degree in Business Administration or a relevant field, MBA preferred. Minimum of 10 years in growth marketing. Proven track record in performance marketing within a digital environment. Specific experience in the application development space. Preferred experience with successful premium subscriptions. Start-up environment experience is a plus. Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight. Strong cross-functional communication skills. Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies. Skilled in stakeholder communication and management across varying levels of complexity. Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams. Experience working in a collaborative, matrixed, and communicative environment. Proficiency in analytics and marketing technology platforms such as Tableau or similar tools. Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement.