Content & Marketing Manager

Content & Marketing Manager Orenn Salon Pasadena, CA Job Details Part-time | Full-time 2 hours ago Qualifications Branding Customer retention Sales Content writing Email marketing campaigns Video shooting Online blogs Organizational skills Instagram Time management Full Job Description Job Overview We are seeking a creative, strategic, and results-driven Content & Marketing Manager to join our salon team. This role combines high-quality content creation with strong marketing strategy to help grow our online presence, attract new clients, and increase bookings and client retention. The ideal candidate is experienced in filming, editing, and creating engaging social media content while also understanding branding, marketing, and business growth. We are looking for someone who knows how to create content that not only performs well online, but also converts engagement into real client bookings. This person should be confident independently developing and executing marketing strategies including social media growth, SEO, website optimization, referral campaigns, promotions, email marketing, blogging/article writing, and other organic client acquisition efforts to help keep the salon consistently growing and booked. Responsibilities Create, film, edit, and post engaging social media content for the salon and stylists across Instagram, TikTok, and other platforms Stay current on social media trends, platform algorithms, and beauty industry marketing strategies to maximize reach and performance Develop and execute content and marketing strategies that increase engagement, brand visibility, and drive client bookings Manage organic growth initiatives including SEO, website optimization, email marketing, referral programs, promotions, and blog/article content Analyze content and marketing performance, using insights to continuously improve growth and booking results Independently bring new marketing ideas and strategies to help consistently grow the salon's client base Requirements Proven experience in content creation, social media management, and digital marketing Strong skills in filming, editing, and producing engaging short-form video content Strong understanding of social media trends, engagement strategies, and what drives conversions Experience growing brands online and turning engagement into real sales or client bookings Knowledge of SEO, website optimization, email marketing, and blogging/content writing Strong creative thinking with the ability to develop marketing strategies independently Excellent communication, organization, and time management skills Self-motivated, proactive, and able to work without constant direction

Work Location:

In person