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EH
Elijahs House
Digital Marketing & Paid Ads Manager
Career Insights for Digital Marketing Manager
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Based on California data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$132,873 / year median in California
+2% projected growth
Job Description
Job Summary We are seeking a dynamic and results-driven Digital Marketing & Paid Ads Manager to lead our online advertising efforts and elevate our brand presence across digital platforms. In this role, you will develop, implement, and optimize comprehensive paid media campaigns that drive traffic, increase conversions, and maximize return on investment. Your expertise in performance marketing, media buying, and analytics will be essential in crafting strategies that resonate with target audiences and deliver measurable results. Join us to shape innovative marketing initiatives that propel our business forward in a competitive digital landscape. Responsibilities Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other SEM channels to meet marketing objectives. Conduct thorough keyword research to identify high-performing keywords and optimize campaigns for maximum visibility and engagement. Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and web analytics platforms; analyze data to inform ongoing optimization efforts. Manage media buying strategies including budget allocation, bid management, audience targeting, and ad placement to ensure cost-effective results. Develop comprehensive media plans that align with overall marketing goals while leveraging affiliate marketing channels to expand reach. Optimize landing pages and ad creatives for conversion through A/B testing and user experience improvements. Stay current with industry trends in digital marketing, SEO tools, PPC campaign management, and emerging advertising platforms to continually enhance campaign effectiveness. Requirements Proven experience in performance marketing with a strong understanding of PPC campaign management across multiple platforms such as Google Ads, Bing Ads, and social media advertising channels. Expertise in social media management tools and advertising platforms including Facebook Advertising and Twitter Ads. Solid knowledge of SEO principles, SEM strategies, and tools like Google AdWords, SEO tools, and Google Analytics for data-driven decision making. Experience with web analytics tools such as Google Tag Manager to track conversions and user behavior effectively. Ability to develop detailed media plans, manage budgets efficiently, and optimize campaigns for maximum ROI. Familiarity with affiliate marketing strategies and media buying techniques for e-commerce environments. Strong analytical skills with the ability to interpret complex data sets for actionable insights; excellent communication skills are essential for reporting results clearly. Join us as a Digital Marketing & Paid Ads Manager to craft compelling campaigns that captivate audiences and deliver measurable success!