Director Content Marketing

Director Content Marketing Safeway - 3.3 Pleasanton, CA Job Details Full-time $170,000 - $200,000 a year 4 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance 401(k) Paid time off Vision insurance Bereavement leave Life insurance Paid sick time Qualifications AI models Stakeholder engagement Digital asset management Bachelor's degree Digital asset management systems Marketing agency experience Data-driven decision making General management Stakeholder management Full Job Description Why choose us? Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand! At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that's constantly evolving. Position Summary The Director of Content Strategy is responsible for developing and leading an enterprise‑wide content strategy that elevates the Albertsons Companies brand, strengthens customer engagement, and supports content creation for both 360° integrated campaigns and always‑on personalization. This role will define the content architecture and connectivity, storytelling across platforms and channels, and operational processes that enable scalable, on brand, and high‑performing content across all banners, channels, and customer touchpoints. The Director will partner closely with internal teams, agencies, and technology providers to build a modern, AI‑enabled content ecosystem that accelerates production, enhances creative quality, and ensures cohesive storytelling across paid, owned, and earned media.

Main responsibilities:

Content Strategy & Architecture Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals. Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation. Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms. Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners. Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in‑store, social, and CRM. Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans. Ensure storytelling is integrated, sequenced, and optimized across the full customer journey. Oversee content planning, briefing, and orchestration to ensure timely and effective delivery. AI ‑ Enabled Content Systems & Innovation Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization. Advocate for prioritization with key stakeholder partners: Product, Engineering and Digital teams to develop and integrate AI tools safely, responsibly, and in alignment with enterprise standards. Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams. Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale. Develop and maintain a scalable content ecosystem that supports always‑on personalization across email, app, site, retail media, and paid media. Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata‑driven, and optimized for personalization engines. Creative Leadership Manage small team of Sr Designers to create and/or refresh brands and/or sub-brand identifies in company portfolio. Direct Sr Designers to develop 360 digital marketing tactics across customer journey including: Paid, CRM, app/web and in-store. Partner closely with The Collective (Albertson's Media Network) to ensure brand guidelines are adhered across all vendor funded initiatives inclusive of digital media, owned channels, in-store and social influencer content. Define roles, responsibilities, and workflows across internal and external teams to ensure clarity and efficiency. Oversee agency performance, ensuring output meets brand standards, operational requirements, and campaign objectives. Manage budgets, scopes, and timelines associated with content development and production. Serve as the lead for creative, content, and production agency partners. Operational Excellence & Process Management Implement measurement frameworks to evaluate content performance, operational efficiency, and creative effectiveness, partnering with data science, data analytics and CAMI (Customer Analytics Market Intelligence) teams. Partner closely with Brand Marketing Ops team, Product, and Marketing Operations to streamline processes and remove friction across teams. Ensure compliance with legal, regulatory, and brand standards across all content. We are looking for candidates who possess the following: Required Bachelor's degree in marketing, Communications, Digital Media, or related field. 10 years of experience in content strategy, integrated marketing, digital creative leadership, or related roles. Experience leading content strategy for large‑scale, omnichannel brands. Demonstrated success building or managing AI‑enabled content systems or personalization programs. Strong understanding of 360° campaign development, omnichannel storytelling, and retail or CPG marketing environments. Proven experience managing creative and production agencies. Strong leadership, communication, and stakeholder‑management skills. Ability to balance creative excellence with operational rigor and data‑driven decision‑making. Familiarity with content operations platforms, DAM/CMS systems, and marketing automation tools. Preferred Experience in grocery, retail, or multi‑banner brand environments. Knowledge of retail media networks and shopper marketing. Experience with metadata‑driven content systems and modular content design. Background in creative operations or marketing operations. Success Measures A unified content strategy that strengthens brand storytelling and customer engagement. A scalable content architecture that supports personalization and omnichannel activation. Improved efficiency, quality, and speed of content production across teams and partners. Stronger integration and cohesion across 360° campaigns. Effective use of AI and automation to accelerate content creation and optimization. High‑performing agency partnerships and streamlined workflows. We also provide a variety of benefits including: Competitive wages paid weekly • Access to up to 50% of your earned wages before payday, via our partnership with Stream Associate discounts Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!) Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits Leaders invested in your training, career growth and development An inclusive work environment with talented colleagues who reflect the communities we serve Our Values - Click below to view video: ACI Values A copy of the full job description can be made available to you. #LI-MG1

Pay Transparency:

Starting rates will be no less than the local minimum wage and may vary based on criteria such as location, experience, and qualifications. Candidates with unique qualifications may be considered for compensation above this range. Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation Pay or Flexible Time Off, paid holidays, bereavement pay, and retirement benefits (pension and/or 401k eligibility).

[If applicable:

] Associates in this position may be eligible for a quarterly bonus. Albertsons Companies is at the forefront of the revolution in retail. Committed to innovation and fostering a culture of belonging, our team is united with a unique purpose: to bring people together around the joys of food and to inspire well-being. We want talented individuals to be part of this journey! Locally great and nationally strong, Albertsons Companies (

NYSE:

ACI) is a leading food and drug retailer in the U.S. We operate over 2,200 stores, 1,732 pharmacies, 405 fuel centers, 22 distribution facilities, and 19 manufacturing plants across 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, ACME, Shaw's, Tom Thumb, United Supermarkets, United Express, Randalls, Albertson's Market, Pavilions, Star Markets, Market Street, Carrs, Haggen, Lucky, Amigos, Andronico's Community Markets, King's, Balducci's, and Albertson's Market Street. Our vision is to be a retail leader admired for national strength with deep local roots, offering an easy, fun, friendly, and inspiring experience, no matter how customers choose to shop with us. We celebrate the rich diversity of the communities we serve, and strive to create a workplace where everyone has equal access to opportunities and resources, and can fully contribute to their and our company's success. Bring your flavor Building the future of food and well-being starts with you. Join our team and bring your best self to the table. Disclaimer The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. All employees must comply with Company, Division, and Store policies and applicable laws. The responsibilities, duties, and skills of personnel may vary within store and/or from store to store and the official job description will be provided during the application process. Albertsons is an Equal Opportunity Employer This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).