A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Marketing Manager Packet Fusion - 3.3 Pleasanton, CA Job Details $85,000 - $150,000 a year 22 hours ago Qualifications LinkedIn Website maintenance Basic graphic design principles WordPress Marketing company internal data AI tools proficiency Key Performance Indicators Canva B2B business model Marketing analytics Social media brand management Video editing Sales automation technologies Cross-functional communication Digital design Media editing tools
Full Job Description Position Summary:
At Packet Fusion, we guide business leaders through the rapidly evolving tech landscape, streamlining decision-making and driving superior business outcomes in the digital era. As a key player in our dynamic team, the Marketing Manager is instrumental in crafting and implementing marketing strategies that uncover and seize revenue opportunities for our sales team. Working closely with the VP of Sales, the Marketing Manager leads the development and execution of strategic marketing initiatives that empower our clients to make informed technology decisions quickly and effectively. The ideal candidate thrives in a collaborative environment and is committed to delivering exceptional value to our clients through innovative marketing solutions.
Essential Job Responsibilities:
Oversee Packet Fusion brand positioning, ensuring consistency across all touchpoints, platforms, and collateral. Lead end-to-end planning, execution, and analysis of integrated marketing campaigns across digital, social, email, and traditional channels. Create and maintain a marketing calendar to deliver targeted content. Implement and manage all digital marketing platforms, including SEO, WordPress, Microsoft Dynamics (Marketing), video, and social media. Analyze marketing performance and adapt strategies for continuous improvement. Maintain a strong understanding of trends, technologies, and buyer priorities across cloud communications, cybersecurity, managed services, digital transformation, and AI. Collaborate with cross-functional teams such as sales, channel vendors, and third-party resources to align marketing strategies. Partner with sales leadership to develop demand-generation programs that support pipeline and revenue goals. Own marketing operations, including Microsoft Dynamics, campaign automation, lead management, reporting, and database quality. Develop sales enablement materials, including presentations, case studies, email campaigns, landing pages, and customer communications. Manage marketing budgets, agencies, contractors, and outside resources to ensure projects are completed on time and within budget. Lead the strategy, promotion, execution, and follow-up for trade shows, webinars, customer events, and partner-sponsored programs. Manage partner and vendor marketing programs, including co-branded campaigns, MDF, events, and performance reporting.
Requirements:
What You Will Bring Demonstrated ability to identify marketing KPIs and measure results. 3-8+ years of B2B marketing experience, preferably in technology, telecommunications, cloud, cybersecurity, or managed services. Understanding of how to make updates and maintain web content in WordPress Proficiency with AI tools (Claude, ChatGPT, Gemini) Graphic design capabilities in software such as Canva Proficiency or ability to learn video editing software Ability to craft LinkedIn and other related social media posts to drive brand awareness and validate expertise Excellent written and verbal communication skills Foundational knowledge of the logic and mechanics behind search engine optimization (SEO) Experience using CRM and marketing automation platforms, preferably Microsoft Dynamics 365 and Apollo.
PERSONAL SKILLS
Self-motivated; comfortable with self-direction Excellent time-management skills Results-oriented Strategic thinker with a proactive approach to problem-solving Well-organized, with the ability to prioritize tasks and manage time effectively. Adaptable and able to thrive in a fast-paced, innovative environment. Experience working with cross-functional teams (e.g., Sales, Product, Marketing, Support, Business Ops) Collaborative and able to work well with others.
