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Senior Director, Marketing Intelligence & Decision Science
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Freshworks
San Mateo, CA (In Person)
$285,000 Salary, Full-Time
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Job Description
Job DescriptionThe Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks' marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.
This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.
This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.
Marketing Intelligence & Business PerformanceOwn the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contributionLead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cyclesTranslate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendationsEstablish proactive performance monitoring and early warning systems to identify emerging trends and business risksDrive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTMDecision Science, Modeling & Advanced AnalyticsBuild and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planningPartner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictabilityAdvance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision supportEstablish scalable experimentation and measurement frameworks to improve business decision-making and performance optimizationDrive adoption of data science and AI capabilities in practical, business-oriented waysData Strategy & Intelligence InfrastructurePartner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundationsDefine the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-makingImprove data quality, transparency, accessibility, and confidence across Marketing and GTM performance reportingHelp shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platformsEnsure scalable and sustainable infrastructure without duplicating or overstepping core IT ownershipOperational Excellence & Business Rhythm TransformationEvolve business operating rhythm support from reactive reporting toward proactive, insight-led performance managementModernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignmentDrive automation and simplification of reporting, analytics, and business insight generationReduce dependency on manual reporting processes and fragmented data workflowsBuild scalable frameworks that balance agility, rigor, and operational efficiencyLeadership & Organizational DevelopmentBuild and lead a high-performing team spanning analytics, performance measurement, and decision science capabilitiesFoster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnershipDevelop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-makingInfluence cross-functional stakeholders at all levels of the organization through strong executive communication and partnershipAct as a strategic advisor to senior Marketing and GTM leadershipQualifications12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environmentsProven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizationsStrong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reportingDemonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plansStrong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platformsExperience partnering closely with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructureFamiliarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows and automationStrong systems-thinking mindset with the ability to connect strategy, operations, data, technology, and business outcomesBuilder mentality with comfort operating in ambiguity, rolling up sleeves when needed, and leading teams through changeExceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive levelHigh business acumen with strong understanding of SaaS funnel mechanics, pipeline management, revenue models, and GTM performance driversBachelor's degree required; MBA preferred
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.
This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.
Marketing Intelligence & Business PerformanceOwn the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contributionLead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cyclesTranslate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendationsEstablish proactive performance monitoring and early warning systems to identify emerging trends and business risksDrive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTMDecision Science, Modeling & Advanced AnalyticsBuild and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planningPartner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictabilityAdvance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision supportEstablish scalable experimentation and measurement frameworks to improve business decision-making and performance optimizationDrive adoption of data science and AI capabilities in practical, business-oriented waysData Strategy & Intelligence InfrastructurePartner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundationsDefine the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-makingImprove data quality, transparency, accessibility, and confidence across Marketing and GTM performance reportingHelp shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platformsEnsure scalable and sustainable infrastructure without duplicating or overstepping core IT ownershipOperational Excellence & Business Rhythm TransformationEvolve business operating rhythm support from reactive reporting toward proactive, insight-led performance managementModernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignmentDrive automation and simplification of reporting, analytics, and business insight generationReduce dependency on manual reporting processes and fragmented data workflowsBuild scalable frameworks that balance agility, rigor, and operational efficiencyLeadership & Organizational DevelopmentBuild and lead a high-performing team spanning analytics, performance measurement, and decision science capabilitiesFoster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnershipDevelop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-makingInfluence cross-functional stakeholders at all levels of the organization through strong executive communication and partnershipAct as a strategic advisor to senior Marketing and GTM leadershipQualifications12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environmentsProven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizationsStrong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reportingDemonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plansStrong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platformsExperience partnering closely with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructureFamiliarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows and automationStrong systems-thinking mindset with the ability to connect strategy, operations, data, technology, and business outcomesBuilder mentality with comfort operating in ambiguity, rolling up sleeves when needed, and leading teams through changeExceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive levelHigh business acumen with strong understanding of SaaS funnel mechanics, pipeline management, revenue models, and GTM performance driversBachelor's degree required; MBA preferred
Location:
US-Boston, US-San MateoAdditional InformationWe're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions. If this sounds like a journey you want to be part of, we'd love to meet you. Let's building something refreshing together. The annual base salary range for this position is $255,000 - $315,000 Base Salary. Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.