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BeOne Medicines

Senior Manager, Marketing Brukinsa

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$137,486 / year median in California

-3% projected decline

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Job Description

General Description:
•This individual is responsible the development, implementation, and execution of Health Care Provider (HCP) and Direct-to-Consumer (DTC) promotional assets to support the continued growth of the
BRUKINSA
® (zanubrutinib) brand. The position requires strong leadership, communication, and cross-functional collaboration skills. •Essential Functions of the job:•+ Work with existing brand partners on the
BRUKINSA
brand team to support, develop, and execute pull through of HCP and DTC Assets. + Success working independently to advocate and pull-through brand assets through the PRC process, while demonstrating high levels of communication with existing brand partners. + Manage cross-functional relationships to evaluate and execute projects that support the relationships between HCPs/APA and patients, working with internal teams including Field Teams, Legal, Compliance, Patient Advocacy, Patient Support Services, and Market Access to accomplish project goals. + Develop a thorough command of the clinical data to create promotional messaging/materials consistent with the approved label. + Collaborate with commercial operations / business analytics initiatives to uncover actionable insights and track progress of goals. + Exceptional agency management, including experience and success reviewing marketing briefs, project tracking, accountability, budget management and meeting management. + Manage promotional material development, including distribution, coordination, inventory management and field communications with commercial operations and/or warehouse fulfillment. + Align with promotions team on goals and KPIs for key initiatives/resources. + Organize and represent relevant HCP and DTC promotional materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements. •
Required Experience:
•+ Bachelor's degree in marketing or related fields with 7 plus years of overall relevant experience. + 5 plus years of relevant experience in pharmaceutical (marketing, sales, market research, market access) and/or healthcare industry or equivalent promotional ad agency experience. + Commercial experience with consumer or HCP marketing preferred. + Experience in oncology preferred.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.