Web & Digital Operations Manager

Web & Digital Operations Manager GoAnimate Inc San Mateo, CA Job Details Full-time $120,000 - $150,000 a year 2 hours ago Qualifications Website maintenance Website management Operations management WordPress Vendor management Google Tag Manager Data reporting Lead generation Website traffic metrics analysis Salesforce Cloud Vendor relationship management Marketing analytics SEO tools A/B testing Website analysis CRM system proficiency Senior level SaaS AI Cross-functional collaboration Marketing Information architecture ChatGPT Generative AI Campaign performance reporting Full Job Description We're hiring a Web & Digital Operations Manager to own the pages of vyond.com and the analytics that tell us what those pages should do. You will work closely with our Marketing and Design teams. They provide copy, priorities, and brand standards but you own the pages from build through performance, and you are the person using SEMrush, GA4, and Amplitude to tell the team what's working, what's not, and what should change. You will also manage our primary technical vendor, own our AI search and generative engine visibility strategy, and help us connect web behavior to Salesforce pipeline data. This is a hands-on IC role. You will be effective because you execute well and collaborate well, not because you run a function. What You'll Do Own and optimize the pages Own all pages on vyond.com. You build them, maintain them, and are accountable for how they perform Use SEMrush, GA4, Amplitude, and GSC to analyze what's working and bring specific content recommendations to Marketing and Design Set up and run A/B tests; report results and deploy winning variants Maintain performance, mobile rendering, technical SEO hygiene, and plugin health Measure and connect Own GA4, Amplitude, and GSC; ensure our analytics are clean and trustworthy Connect web analytics to Salesforce in partnership with RevOps so we can see what digital activity actually drives pipeline Instrument lead gen campaigns for

Marketing:

UTM governance, form tracking, funnel reporting Produce weekly performance reporting on conversion rates, funnel health, and traffic quality Get Vyond found by AI Own our generative engine optimization strategy = how ChatGPT, Perplexity, Claude, and Google AI Overviews describe Vyond to buyers who are researching software Implement structured data and content architecture that makes our pages accessible to LLMs Execute AEO content updates in coordination with Marketing What We're Looking For 5-8 years in B2B SaaS web operations or a comparable hands-on digital role Real A/B testing experience = you've run experiments on SaaS funnels and improved conversion rates Comfortable working directly in WordPress, Google Tag Manager, GA4, and an analytics platform like Amplitude Experience working with a technical vendor: you've written or managed a SOW before You've helped connect web analytics to a CRM, or you understand how attribution works and want to own it. You own the pages, not the brand. Copy and strategy come from Marketing; brand standards come from Design. But you're not just executing briefs. You're the one using the analytics stack to tell the team what the pages need and why. Curiosity about AI search and how it's changing how buyers find software