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Marketing Manager
Job
Enpro
Tustin, CA (In Person)
Full-Time
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Job Description
Title:
Marketing Manager Position Type:
Full-Time/Regular Division:
AMI Department:
Sales & Marketing Location:
Tustin, CA Salary:
$121-$151 Job Summary & Job Duties AMI is seeking a results-driven Marketing Manager to lead and execute the company's marketing initiatives. This important role is responsible for driving strategic programs to support business growth, developing high-quality marketing content, and managing day-to-day marketing activities. This individual will also be the steward of growing both the external and internal brand of AMI and keeping it aligned with the AMI culture. The Marketing Manager will collaborate cross-functionally with Sales, Product Management, Engineering, and Operations to effectively position AMI for profitable revenue growth. The right candidate will exhibit a passion for listening and learning, an infectious energy that can motivate others, as well as an unwavering sense of pride and ownership for the work they are doing.Key Responsibilities:
Marketing Strategy & Growth- Develop and execute marketing strategies aligned with company growth objectives
- Identify attractive target markets, applications, and customer segments
- Conduct market and competitive analysis in coordination with Sales and Product Management to support sales positioning and strategy
- Develop and execute initiatives to position AMI for expansion into new markets and applications Content Development & Management
- Develop, manage, and update marketing content, including: o Datasheets, case studies, and operator manuals o Website and social media content o Presentations and videos o Marketing emails
- Ensure all materials clearly communicate technical value propositions to customers
- Develop and distribute periodic communications for channel partners and other stakeholders
- Maintain accuracy, consistency, and branding across all marketing collateral Digital Marketing & Communications
- Manage website content and updates, including SEO and performance optimization, in coordination with website management agency
- Execute digital marketing campaigns (email, social media, and other channels)
- Monitor and report on campaign performance and key metrics Product & Sales Support
- Develop strategies appropriate for AMI customers and target markets to launch new products or enter new markets
- Lead new product launches through development of messaging and marketing materials while partnering with Sales and Product Management
- Collaborate with Sales to develop tools and content that improve customer engagement and win rates
- Support Sales with presentations and marketing materials CRM
- Manage CRM system including facilitating updates and changes to support usability for Sales and Marketing
- Configure systems to provide data streams that can provide useful metrics for Sales and Marketing teams
- Be the champion of the CRM performance data and assist the Sales leader in interpreting it as well as strategizing methods to improve sales performance Marketing Operations
- Manage logistics and execution of trade shows
- Support and at times lead internal branding, company culture development and company celebrations
- Work with external partners (e.g., agencies, SEO providers) as needed
- Support general marketing activities and projects as assigned
Preferred Qualifications:
Required Qualifications:
- Bachelor's degree in marketing, business, engineering, or related field
- 5-8+ years of relevant experience in marketing,
- Experience marketing engineered industrial products in B2B markets
- Experience developing and executing marketing strategies
- Experience creating and managing marketing content
- Strong technical writing and content development skills
- Experience with digital marketing tools, CRM systems, and Adobe Creative Cloud product suite
- Highly organized, proactive and detail-oriented, hands-on mindset, ability to run a project from start to finish
Preferred Skills:
- Experience in industrial markets such as oil & gas, energy, or chemicals
- Proficiency using AI tools to enhance and execute marketing initiatives AMI is a subsidiary of Enpro, a leading industrial technology company focused on critical applications across many end-markets, including semiconductor, industrial process, commercial vehicle, sustainable power generation, aerospace, food and pharma, photonics and life sciences.