INFLUENCER AND SOCIAL MEDIA MANAGER

(FASHION BRAND) Contract type Full-Time Location Vernon, CA Specialty Marketing Salary $90,00/year - $100,000/year Remote No Reference 514428 Contact name Natalie Cronenbold Job description Social Media & Influencer Manager

Contemporary Fashion Brand Employment Type:

Full-Time We are seeking a strategic, hands-on Social Media & Influencer Manager to lead organic social media programming, creator partnerships, community engagement, and social-first content initiatives for a growing consumer lifestyle brand. This role is ideal for a digitally fluent marketing professional with strong creative instincts and operational discipline. The successful candidate will translate brand priorities into engaging channel strategies, build authentic creator relationships, manage day-to-day social execution, and use performance insights to continuously improve content and campaign results. Responsibilities

Social Media Strategy & Community Management Develop and manage an integrated organic social media strategy across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.

Own the social content calendar, including campaign planning, publishing schedules, creative briefs, asset coordination, and approvals.

Lead day-to-day community management, ensuring timely, thoughtful, and on-brand responses to comments, direct messages, tags, and customer conversations.

Monitor platform trends, audience behavior, cultural moments, and competitive activity to identify timely content opportunities.

Partner with customer experience and marketing teams to identify recurring feedback, engagement opportunities, and community insights.

Maintain consistent brand voice, visual standards, and messaging across all social channels. Influencer & Creator Partnerships Lead the identification, outreach, onboarding, and relationship management of influencers, creators, and brand advocates.

Develop creator partnership strategies that support brand awareness, community growth, product storytelling, and campaign goals.

Manage creator gifting and seeding programs, including product selection, outreach lists, fulfillment coordination, tracking, and follow-up.

Oversee creator briefs, deliverables, timelines, usage rights, content approvals, and post-campaign reporting.

Maintain accurate creator records, including contact information, partnership history, performance data, content links, and permissions.

Identify high-performing user-generated content and creator assets for potential use across owned, paid, and e-commerce channels. Content Development & E-Commerce Collaboration Collaborate with creative, marketing, and e-commerce partners to develop social-first content concepts that support seasonal campaigns and business priorities.

Create, capture, edit, and package short-form video and visual content for platforms such as TikTok and Instagram Reels.

Coordinate content shoots, creator activations, asset collection, and post-production workflows.

Support social commerce initiatives by helping connect social content, creator activity, and product storytelling to the e-commerce experience.

Partner with e-commerce stakeholders to ensure social campaigns align with product launches, merchandising priorities, and online customer journeys.

Use Shopify to support product discovery, campaign coordination, collection visibility, and social commerce initiatives. Reporting, Optimization & Operations Own regular reporting for social media growth, engagement, content performance, creator activity, user-generated content, and campaign results.

Translate performance data into clear insights and actionable recommendations for future content, community, and influencer strategies.

Manage multiple concurrent projects, deadlines, and stakeholders with strong attention to detail and follow-through.

Build efficient workflows, trackers, and processes that improve visibility across social and influencer programs.

Collaborate cross-functionally with marketing, creative, e-commerce, paid media, customer experience, and external partners. Qualifications 4+ years of experience in social media, influencer marketing, community management, digital marketing, or a related field.

Experience managing organic social media channels and creator partnerships for a consumer, retail, fashion, beauty, wellness, or lifestyle brand.

Strong understanding of TikTok, Instagram, Pinterest, Facebook, and evolving social media platforms.

Demonstrated experience developing social content strategies and translating brand objectives into engaging, channel-specific programming.

Experience working with Shopify and supporting e-commerce or social commerce initiatives.

Proven ability to manage influencer campaigns from creator sourcing through reporting and relationship follow-up.

Strong short-form content creation and editing skills, with an understanding of platform-native best practices.

Excellent written communication, copywriting, proofreading, and brand voice skills.

Highly organized with strong project management skills and the ability to prioritize competing deadlines.

Comfortable interpreting social and creator performance metrics to inform recommendations and optimization.

Experience with social scheduling, analytics, creator management, affiliate, or reporting platforms is preferred.

Experience with Canva, Adobe Creative Cloud, or similar creative tools is preferred.

Recruiter

Natalie Cronenbold

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