Overview Are you passionate about shaping compelling digital narratives and engaging audiences across social media platforms? We're seeking a dynamic and innovative Social Media and Marketing Manager to lead our online presence, craft captivating content, and drive impactful marketing campaigns. In this role, you will harness the power of digital marketing strategies, analytics, and creative media tools to elevate brand awareness and foster meaningful relationships with our community. Join us to make a vibrant impact in the digital landscape while enjoying a collaborative and energetic work environment that values your creativity and strategic thinking. Responsibilities Develop and execute comprehensive social media strategies across multiple platforms to enhance brand visibility and engagement. Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that resonate with target audiences. Monitor social media channels using tools like Hootsuite, Buffer, and native platform analytics to track performance metrics such as reach, engagement, and conversions. Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing tactics. Manage paid advertising campaigns on platforms like Facebook Ads to optimize reach and ROI through targeted audience segmentation. Collaborate with cross-functional teams including PR, content creators, graphic designers, and web developers to ensure consistent branding and messaging. Analyze digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to refine strategies for better results. Engage with followers through social media communication, respond promptly to inquiries, and foster positive relationships with the community. Stay updated on the latest social media trends, media editing tools, graphic design techniques using Adobe Creative Suite (Photoshop & Illustrator), and video editing software to keep content fresh and innovative. Support branding initiatives by aligning social media content with overall marketing goals while maintaining a cohesive brand voice. Skills Proven experience in social media management across diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Strong proficiency in content creation including graphic design (Adobe Photoshop & Illustrator), video editing, photography, and media editing tools. Expertise in digital marketing performance monitoring using Google Analytics, web analytics tools, and social media analytics platforms. Knowledge of SEO best practices along with keyword research techniques to boost content visibility organically. Ability to craft compelling content writing that aligns with brand voice and engages target audiences effectively. Experience managing paid advertising campaigns on Facebook Advertising or similar platforms for targeted outreach. Familiarity with social listening tools like Hootsuite or Buffer for real-time audience insights. Excellent relationship management skills for engaging stakeholders internally and externally through social media communication channels. Strong proofreading skills ensuring all content is accurate, polished, and aligned with branding standards. Ability to monitor digital marketing performance metrics diligently to optimize ongoing campaigns for maximum impact. Join us as a Social Media and Marketing Manager where your creativity meets strategic insight! Bring your expertise in digital marketing analytics, content creation, graphic design, and social media management to help us tell our story compellingly across all digital channels—making a real difference every day!

Pay:

$42,000.00 - $50,000.00 per year

Work Location:

In person