A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
Bilingual Social Media & Digital Marketing Manager, english/spanish - Automotive Dealership
ROYAL AUTOMOTIVE LLC - 3.3
Englewood, CO Job Details Full-time From $22 an hour 1 hour ago Qualifications Website activity analysis Spanish Customer communication Teamwork Community management English Customer inquiry handling Content marketing SEO projects Media data analysis Facebook Marketing analytics SEO content writing Instagram Full Job Description Job Summary We are seeking a dynamic and energetic Bilingual Social Media & Digital Marketing Manager fluent in English and Spanish to lead our automotive dealership's online presence. In this role, you will craft compelling content, develop innovative marketing strategies, and manage social media platforms to engage our community and drive brand awareness. Your expertise in digital marketing tools, analytics, and creative media will be essential in elevating our dealership's visibility across diverse audiences. This paid position offers an exciting opportunity to influence brand perception while working in a fast-paced, collaborative environment committed to excellence. Responsibilities Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase engagement and brand loyalty. Create, curate, and manage engaging content including posts, videos, photography, and graphics tailored for bilingual audiences in English and Spanish. Monitor social media channels using tools like Hootsuite, Buffer, and native platform analytics to analyze performance metrics and optimize campaigns. Conduct social listening to gauge public sentiment, identify trends, and respond promptly to customer inquiries or feedback. Utilize Adobe Creative Suite (Photoshop, Illustrator) for media editing and graphic design that aligns with branding guidelines. Implement SEO best practices and keyword research to enhance online visibility and content discoverability. Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI. Track digital marketing performance through Google Analytics and marketing online analytics tools; prepare reports on media performance analytics for continuous improvement. Collaborate with the sales team to develop relationship management strategies that foster customer loyalty through social media engagement. Maintain consistent branding across all digital platforms while ensuring high-quality proofreading of all content before publication. Experience Proven experience in social media management within the automotive or retail industry is highly preferred. Demonstrated ability to create compelling content including videos, photography, and graphic design using Adobe Creative Suite tools such as Photoshop and Illustrator. Strong understanding of social media platforms' algorithms, advertising options (especially Facebook Advertising), and social media content marketing strategies. Experience with media editing tools for video editing and photo enhancements is a plus. Familiarity with web analytics tools like Google Analytics for monitoring digital marketing performance metrics. Knowledge of SEO techniques, keyword research, social listening tools, and marketing online analytics is essential for success in this role. Excellent communication skills in both English and Spanish are required to effectively engage diverse audiences. Ability to analyze data from various sources to inform strategic decisions and optimize ongoing campaigns. Join us as a Bilingual Social Media & Digital Marketing Manager if you're passionate about creating impactful digital experiences that connect people with our brand!
