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HE
Huwa Enterprises, LLC
Brand Manager
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Based on Colorado data
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$137,605 / year median in Colorado
+2% projected growth
Job Description
Brand Manager Huwa Enterprises is a nationally renowned land reclamation and restoration company, that has successfully reclaimed over 2.2 million acres of land across 43 states in the US. We use innovative approaches based in science and environmentally sounds practices in our work, and we continue to innovate as we partner with clients in specialty areas such as land reclamation, renewable energy, civil infrastructure, and natural disaster recovery, all using the most advanced tools in science and technology to do so. The Brand Manager position is described below.
Position:
Brand Manager Department:
Marketing Reports to:Director of Marketing Classification:
Full-Time, Exempt Travel:
Occasional travel to project sites, company locations, and events Position Summary The Brand Manager is responsible for developing, protecting, and growing the company's brand across all divisions. This role leads brand strategy, marketing campaigns, digital communications, promotional merchandise, and visual brand consistency while ensuring every customer, employee, and community touchpoint reflects the company's identity and values. The Brand Manager works collaboratively across departments to understand business needs, develop marketing initiatives, and ensure each department has the appropriate branded materials, promotional merchandise, and marketing resources necessary to achieve its goals. Essential Responsibilities Brand Strategy & Management- Develop, implement, and maintain the company's brand strategy across all business units.
- Ensure consistency of brand messaging, visual identity, and customer experience across all platforms.
- Maintain and evolve the company's brand standards, style guides, and messaging framework.
- Review and approve marketing materials for brand compliance.
- Identify opportunities to strengthen brand awareness and market presence. Marketing Campaign Management
- Plan, develop, and execute integrated marketing campaigns that support company objectives.
- Coordinate campaign timelines and deliverables across multiple departments.
- Collaborate with internal stakeholders to identify marketing opportunities.
- Measure campaign effectiveness and recommend improvements.
- Manage marketing calendars and campaign schedules. Digital Marketing & Communications
- Oversee website content and brand consistency.
- Coordinate email marketing campaigns.
- Manage social media strategy and content planning.
- Develop internal communications that reinforce company culture and values.
- Ensure messaging remains consistent across all digital channels. Promotional Merchandise (Swag) Management
- Develop and oversee the company's promotional merchandise strategy to support sales, recruiting, employee engagement, customer appreciation, community outreach, and brand awareness.
- Collaborate with departments across the organization to identify promotional merchandise needs and recommend products that align with business objectives.
- Design or coordinate the design of branded apparel, promotional products, giveaways, gifts, and branded collateral.
- Research, source, and manage relationships with promotional product vendors.
- Obtain quotes, review proofs, place orders, and coordinate production and delivery.
- Develop annual promotional merchandise budgets and monitor expenditures.
- Maintain inventory of branded apparel, giveaways, event materials, and marketing collateral.
- Implement inventory management processes to ensure appropriate stock levels and minimize waste.
- Coordinate distribution of promotional merchandise for events, employee onboarding, recruiting, customer visits, sales initiatives, and company programs.
- Evaluate promotional merchandise effectiveness and recommend new products that enhance the company's brand. Cross-Department Collaboration
- Serve as the primary marketing liaison for departments across the organization.
- Meet regularly with department leaders to understand upcoming initiatives, events, hiring needs, and marketing priorities.
- Ensure departments have appropriate branded materials, promotional merchandise, signage, presentations, and marketing support.
- Coordinate marketing resources that align with departmental goals while maintaining brand consistency.
- Build strong relationships across the organization to proactively identify marketing opportunities. Creative & Brand Asset Management
- Partner with the Graphic Designer and Content Creator/Videographer to develop compelling marketing assets.
- Maintain brand templates and creative resources.
- Ensure photography, video, graphics, presentations, and collateral align with brand standards.
- Maintain the company's digital asset library. Marketing Analytics & Reporting
- Monitor campaign performance and key marketing metrics.
- Analyze website traffic, social engagement, email performance, and campaign ROI.
- Prepare monthly and quarterly marketing reports.
- Provide recommendations for continuous improvement. Qualifications Education Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred. Equivalent experience may be considered. Experience
- 3-5 years of experience in brand management, marketing, or communications.
- Experience managing integrated marketing campaigns.
- Experience coordinating cross-functional projects.
- Experience managing promotional merchandise programs and vendor relationships preferred.
- Experience maintaining brand standards across multiple channels. Knowledge, Skills & Abilities
- Strong understanding of branding and marketing strategy.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to manage multiple priorities simultaneously.
- Strong relationship-building and collaboration skills.
- Vendor negotiation and budget management experience.
- Inventory management experience preferred.
- Analytical mindset with the ability to interpret marketing data.
- Creative problem-solving skills.
- High attention to detail.