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EK
Express Kitchens Inc.
Director of Marketing
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Based on Connecticut data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$177,448 / year median in Connecticut
-1% projected decline
Job Description
Express Kitchens is looking for a results-driven Director of Marketing to lead our marketing strategy, brand growth, lead generation, and customer acquisition. Key Responsibilities Develop and execute overall marketing strategy Lead Google Ads, Meta Ads, SEO, social media, email, and traditional marketing Increase qualified leads, showroom traffic, and sales Manage marketing budget, ROI, ROAS, CPL, and conversion performance Oversee websites, branding, creative content, and campaigns Analyze marketing data and identify growth opportunities Manage the marketing team, agencies, and vendors Work closely with Sales and leadership to drive revenue Requirements 7+ years of marketing experience with leadership experience Strong digital and performance marketing knowledge Strong analytical, creative, and leadership skills Experience with CRM, marketing automation, and AI tools Home improvement, retail, or similar industry experience is a plus