A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Full-Time, Exempt BTX Global Logistics, a full-service transportation and logistics company headquartered in Shelton, CT, is seeking a Director of Marketing. Position Summary The Director of Marketing is a strategic leader responsible for developing, executing, and optimizing comprehensive marketing programs that drive brand awareness, demand generation, and revenue growth. Reporting directly to the Vice President of Sales & Marketing, this role works in close collaboration with Executive Leadership to align marketing initiatives with pipeline goals and business objectives. The ideal candidate is a data-driven marketer with strong leadership skills and a track record of delivering measurable results. The Director's primary duty is to oversee the entire marketing department. The Marketing Director conducts competitor and market research. Key Responsibilities Strategy & Leadership Execute BTX's marketing strategy. Lead, mentor, and grow a high-performing marketing team across brand, content, digital, and demand generation functions. Demand Generation & Pipeline Support Design and manage multi-channel campaigns (email, paid, SEO/SEM, events, social) to drive qualified leads and sales pipeline. Establish and track KPIs for lead generation, conversion rates, and marketing-sourced revenue contribution. Partner closely with sales leadership to ensure seamless lead handoff, pipeline visibility, and feedback loops. Brand & Content Oversee brand positioning, messaging, and visual identity across all channels and materials. Direct the creation of compelling content Ensure consistent brand voice and storytelling across all customer touchpoints. Analytics & Reporting Build and maintain dashboards to track marketing performance, campaign effectiveness, and funnel health. Present marketing results, insights, and recommendations to the VP of Sales & Marketing and executive leadership on a regular cadence. Use data and testing to continuously improve campaign performance and audience targeting. Qualifications Required Bachelor's degree in marketing, Business, Communications, or a related field. 7+ years of progressive marketing experience, with at least 3 years in a leadership role. Strong cross-functional collaboration skills, with experience working closely with sales teams. Strong video editing and production skills Proficiency in marketing automation with Hubspot, BTX's
CRM. SEO & AGO
experience Excellent written and verbal communication skills; ability to present to senior leadership. Familiarity with account-based marketing (ABM) strategies. What We Offer Competitive salary and performance-based bonus structure. Comprehensive benefits package including medical, dental, vision, and 401(k). A collaborative, high-growth environment with significant opportunity for career advancement.
Additional Information:
BTX Global Logistics is a global transportation and logistics organization with over 30 regional branches in the U.S. and Canada. The Director of Marketing will be expected to aid in the transformational change expected of this organization due to its continual and rapid growth.
Type:
Full-time, Exempt Industry:
Logistics and Supply Chain Compensation:
Salary Commensurate with
Experience Benefits:
Competitive Location:
Shelton, CT - in person position, no remote work opportunity This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, skills, or qualifications. BTX is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. BTX does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
Pay:
Up to $125,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you have at least 7+ years of progressive marketing experience, with at least 3 years in a leadership role?
