Company Overview Scranton GMC Cadillac has proudly served the community for over 75 years, establishing a reputation as the region's trusted source for GMC and Cadillac sales and service. As a family-owned dealership, we prioritize building lasting relationships through transparency, value, and exceptional customer care. Our dedicated team is committed to delivering a seamless automotive experience that keeps our customers coming back. Overview We are seeking an energetic and results-driven Automotive BDC (Business Development Center) Marketing Manager to lead our dealership's marketing efforts focused on generating high-quality leads and enhancing customer engagement. This pivotal role combines strategic marketing initiatives with sales support to maximize our outreach in the automotive industry. Duties AD and video production The ability to edit, post and boost content Have an understanding of social media Advertise with Google, Facebook, Instagram, YouTube and other platforms Manage a large dealership database to create and deploy text and email campaigns Manage dealership leads and lead sources What we offer An aggressive salary, bonus and commission pay plan with opportunity to earn 80K+ Access to a large new and pre-owned inventory Huge advertising budget A 75-year data base with over 200,000 loyal customers Family owned and operated (you are not a number!) Major medical and dental plan 401K plan Join us as our Automotive BDC Marketing Manager and play a vital role in driving our dealership's growth through innovative marketing strategies combined with exceptional customer service!

Pay:

$65,000.00 - $85,000.00 per year

Benefits:

401(k) Dental insurance Disability insurance Employee discount Health insurance Health savings account Life insurance Opportunities for advancement Paid time off Parental leave Referral program Vision insurance

Work Location:

In person