Associate Director, Marketing and Annual Giving

at University of Delaware in Newark, Delaware, United States Job Description University of Delaware Equal Employment Opportunity Statement The University of Delaware is an Equal Opportunity Employer which encourages applications from Minority Group Members, Women, Individuals with Disabilities and Veterans. The University's Notice of Non-Discrimination can be found at http://www.udel.edu/aboutus/legalnotices.html

Job No:

503224

Work Type:

Staff Location:

Newark, DE/Hybrid Categories:

Development & Alumni Relations, Full Time

PAY GRADE

31E

CONTEXT OF THE JOB

Under the limited direction of the Senior Director of Development and Alumni Relations (DAR) Marketing and Annual Giving, the Associate Director establishes, manages, and implements projects to consistently and effectively communicate engagement, solicitation, cultivation and stewardship messaging through a variety of direct marketing channels with a primary goal of increasing donor giving and alumni engagement at the University of Delaware. This position supports the overall marketing and communications efforts of DAR Marketing, primarily responsible for those priorities related to giving, engagement, event management and stewardship while focusing on an integrated marketing strategy and schedule for the alumni and donor constituency.

MAJOR RESPONSIBILITIES

Identifies, manages, and articulates marketing and communication strategies to support donor and alumni engagement and giving efforts, and manages the implementation of these efforts in collaboration with Development and Alumni Relations staff. Develops, manages and implements an annual marketing, communications and solicitation plan for the entire alumni base with a specific focus on the audience experience. Manages marketing and communications projects related to development and alumni relations including invitations, brochures, fundraising and engagement materials, stewardship and other multi-channel direct marketing efforts. In collaboration with the Donor Relations team, manages the direct marketing stewardship strategy for all annual donors with a focus on retaining those donors year-over-year. In collaboration with the Alumni Engagement and Special Events teams, manages the direct marketing strategy and implementation for alumni and donor events. Develops and implements an annual marketing plan to increase engagement and participation from segmented alumni groups such as young alumni, those celebrating a reunion, volunteers and affinity groups through programming in collaboration with the Alumni Engagement team. In collaboration with other DAR Marketing team members, responsible for strategy and management of internal and external DAR partners and affinity fundraising program needs supporting campus partners, colleges and departments to ensure they successfully achieve their fundraising and engagement goals. Provides guidance and direction on design, content, and organization of the DAR website and social media strategy as it relates to engagement, stewardship, events and donor relations. Serves as DAR Marketing and Annual Giving customer service liaison for donor and gift questions for internal and external constituencies. Orchestrate and develop ongoing evaluation and analysis of program areas. Develop a fiscal year plan and analyze statistical reports to evaluate and adjust the effectiveness of program areas, making recommendations for future success. Monitors and tracks expenses incurred through work activities and provides input on annual budget needs. Coordinates purchase decisions for assigned tasks and Equal employment opportunity, including veterans and individuals with disabilities.

PI284784497

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