Business Analytics Manager Senior - Marketing & Customer Analytics

at PNC in Wilmington, Delaware, United States Job Description Position Overview At PNC , our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Manager Senior within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Cleveland, OH, Wilmington, DE or Tysons Corner, VA. As a Business Analytics Manager Senior, you won't just crunch numbers; you'll drive performance, unlock customer insights, and directly impact how millions of people experience our brand. In this high-impact role, you'll lead a newly formed team of talented analysts, providing insights that optimize our marketing campaigns and accelerate our growth. You'll be instrumental in shaping our analytics roadmap, leveraging cutting-edge tools and methodologies to uncover actionable intelligence. We are seeking a dynamic, analytical, and innovative thinker ready to elevate PNC's digital marketing strategy in a rapidly evolving financial landscape. This is more than just dashboards and metrics

• it is about transforming complex data into clear action that fuels customer growth and builds loyalty.

Job Responsibilities:

• Lead the strategic build-out of a new digital marketing analytics function.
• Collaborate closely with marketing strategists, product teams, and finance stakeholder to define KPIs and set measurable goals.
• Lead analysis across digital marketing campaigns (paid search, SEO , social, email, programmatic, etc.) to identify trends, optimize performance, and maximize ROI .
• Use advanced tools (Adobe Analytics, Tableau, Hadoop, etc) to extract insights and create compelling, decision-driving reports and dashboard.
• Develop robust attribution models and customer journey insights to drive personalized experiences across channels.
• Champion new A/B testing and experimentation strategies, providing analytical rigor to optimize campaign performance
• Stay ahead of emerging marketing tech, privacy regulations, and digital trends to future-proof analytics strategies.

Preferred skills and experience:

• You have a proven track record of success as a digital marketing analytics leader, with significant experience in a manager role.
• You possess a deep understanding of various digital marketing channels and familiarity with digital marketing platforms (e.g. SA360, Adobe Analytics, Google Ads, Bing Ads, and Google Analytics) and the data they generate.
• You have high proficiency in web analytics platforms (e.g. Adobe Analytics), visualization tools (e.g. Tableau, Power BI), data querying (e.g. SQL , Spark, Impala)
• You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations.
• You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, include senior and executive leadership.
• You're a natural leader who can inspire, guide, and develop a high-performing team
• You have strong project planning and management skills with a proven ability to deliver on analytical initiatives PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.

We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in

STEM OPT

for this position. Job Description + Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability. + Leads development and execution of complex analytical solutions to meet business requirements . + Leading the research, development and adoption of new and emerging analytics technologies; identifying technology-based business opportunities. + Implementing mechanisms for ensuring that information provided is accurate, meaningful, has integrity, manages risk and meets the needs of the senior leadership. + Directing, motivating, developing and managing the performance of the management team and key staff. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: + Customer Focused

• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. + Managing Risk
• Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. PNC also has fundamental expectations of our people managers. As a manager of talent in PNC , you will be expected to: + Include Intentionally
• Cultivates diverse teams and inclusive workplaces to expand thinking. + Live the Values
• Role models our values with transparency and courage. + Enable Change
• Takes action to drive change and innovation that will transform our business. + Achieve Results
• Takes personal ownership to deliver results. Empowers and trusts others in decision making. + Develop the Best
• Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Analytics, Business Case Justification, Effective Communications, Emerging Technologies, Organizational Savvy and Politics Work Experience Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s)

Pay Transparency Base Salary:

$80,000.00

• $167,000.

00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 05/14/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and To view full details and how to apply, please login or create a Job Seeker account