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Job Description
A highly skilled and strategic Digital Marketing Manager who develops data-driven media scenarios to inform channel mix and budget allocation. In this role, you will report to the Senior Director of Digital Marketing and partner in media planning by translating data into actionable recommendations. Executing and optimizing multi-platform paid media campaigns to drive tune-in and audience engagement. You will leverage your expertise to create robust, strategic, multi-platform media buys, optimize campaign performance, manage budgets effectively, and mentor a team of digital marketing specialists.
YOUR DAY-DAY
(aka Responsibilities) Creates various scenario media plans leveraging data from past campaigns to inform strategies. Execute comprehensive paid media buys across paid social, paid digital (youtube, programmatic), CTV etc, aligned with business goals across various verticals: Novelas, Sunday programming, Sports, Music Tentpoles, News and Daytime campaigns Mentor a team of digital marketing specialists, providing guidance, performance feedback and QA media buys and optimizations of campaigns. Collaborate cross-functionally with internal teams such as creative, social, digital, research and analytics to ensure cohesive and effective digital marketing campaigns. Utilize data-driven insights and analytical tools to monitor campaign performance, identify opportunities for optimization, and provide actionable recommendations for continuous improvement. Experience with tune-in study measurement via partners such as VideoAmp, Samba TV to name a few at measuring digital media buys effectiveness at driving tune-in Manage relationships with external vendors and agencies to support campaign execution and optimization. Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic planning and maintain a competitive edge in the market.
YOU HAVE
(aka Qualifications) Bachelor's degree in Marketing, Advertising, Business Administration, or related field Proven experience (4-6 years) in digital marketing with a focus on paid media, including hands-on experience with SEM, programmatic advertising (DV360), YouTube (Google ads) and social media advertising platforms: Meta ads manager, TikTok Ads manager etc. Strong leadership and team management skills, with experience in mentoring and developing direct reports while fostering a culture of innovation, collaboration and continuous learning. Demonstrated ability to develop and execute successful paid media strategies that drive measurable results.
Flexibility:
the desire and ability to pivot tactics in real-time. A comprehensive understanding of integrated media planning and buying across all media channels (including paid social, devices and programmatic). Analytical mindset with proficiency in analyzing campaign performance data and making data-driven decisions Strong agency and media partner management and senior relationship building skills. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders. Bilingual in Spanish and English
ELIGIBILITY REQUIREMENTS
Must be willing to work from our Miami office Employment/education will be verified Applicants must be currently authorized to work in the United States on a full-time basis TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. Sobre TelevisaUnivision TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com.
