Marketing Director

Marketing Director Margaritaville at Sea - 1.7 Orlando, FL Job Details Full-time 1 day ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount Opportunities for advancement Life insurance Qualifications Martech Full Job Description Company Overview At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You'll also have opportunities to advance your career as we continue to grow. Your career path with us starts here! Role The Director of Marketing will lead integrated marketing strategy and execution across paid, owned, earned, and partner channels to drive customer acquisition, revenue growth, brand awareness, and guest loyalty. This leader will oversee full-funnel marketing initiatives, optimize campaign performance through data and experimentation, and collaborate cross-functionally to deliver measurable business impact. The ideal candidate combines strategic thinking with hands-on execution and brings deep expertise in modern digital marketing, CRM, audience growth, and omnichannel campaign development. This role reports into senior leadership and plays a key role in shaping the future of the Margaritaville at Sea brand.

Responsibilities Strategic Marketing Leadership:

Develop and execute integrated marketing strategies aligned with business goals, revenue targets, and brand positioning. Lead full-funnel campaigns across digital, CRM, social, web, partnerships, experiential, and emerging media channels while driving audience growth and customer demand in both established and emerging markets. Additionally, identify scalable growth opportunities through testing, segmentation, personalization, and ongoing optimization efforts.

Brand, Creative & Content:

Lead creative development for demand-generation campaigns in collaboration with internal creative teams and external agencies. Ensure a consistent brand voice, storytelling approach, and visual identity across all customer touchpoints while driving compelling, conversion-focused messaging tailored to key audience segments.

CRM, Loyalty & Customer Journey:

Develop and refine lifecycle marketing, CRM, and retention strategies to enhance guest engagement and drive repeat bookings. Partner closely with customer experience and operations teams to strengthen the end-to-end guest journey while supporting personalization initiatives powered by customer insights and behavioral data.

Digital Experience & Innovation:

Collaborate with web and e-commerce teams to optimize site experience, conversion performance, SEO, and mobile usability. Evaluate and implement emerging marketing technologies, automation tools, and AI-enabled solutions to improve efficiency and campaign effectiveness, while staying ahead of trends in travel, hospitality, digital marketing, and evolving consumer behavior.

Partnerships & Cross-Functional Collaboration:

Identify and execute strategic partnerships, co-marketing opportunities, and affinity collaborations that expand brand reach and audience engagement. Collaborate closely with Sales, Revenue Management, Operations, Guest Services, and Executive Leadership to align marketing initiatives with broader business objectives.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Experience:

7+ years of experience in marketing, preferably within the travel or hospitality industry. Proven track record in campaign planning, media planning, CRM strategy development, e-commerce, and website optimization. Experience scaling omnichannel campaigns for high-growth consumer brands. Experience with AI-powered marketing tools, automation platforms, and modern MarTech ecosystems. Experience with Adobe Creative Cloud Suite, Figma, Canva, or equivalent platforms.

Knowledge, Skills, and Abilities:

Strong analytical skills with experience in data-driven marketing and performance metrics. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Excellent copywriting, proofreading, and quality assurance skills with strong attention to detail. Familiarity with customer data platforms (CDPs), marketing automation, personalization, and audience segmentation strategies. Knowledge of SEO, CRO, paid social, influencer, and partnership marketing strategies. Ability to stay current with emerging trends, technologies, and best practices in marketing. Willingness to travel up to 15%, including internationally.

Physical Demands:

Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel:

This role requires periodic travel, including time onboard company cruise ship vessels, to support marketing initiatives and gain operational insight.

Work Conditions:

Work primarily in a climate-controlled environment with minimal safety/health hazard potential. This position is classified as "in-person." Which means the physical office is in Orlando. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:

Health Benefits:

Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage

Financial Benefits:

401(k) plan that includes a company match Paid Time Off Holidays - All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion. Vacation Time - All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work. Other Benefits Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement. In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns. Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.