Job Summary We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive engagement, increase conversions, and support business growth. Your expertise in various digital platforms and tools will be essential in creating compelling campaigns that resonate with target audiences and deliver measurable results. This paid position offers an exciting opportunity to influence our digital footprint and showcase your marketing prowess in a fast-paced environment. Responsibilities Develop and execute integrated digital marketing campaigns across multiple channels including social media, search engines, email, and display advertising to maximize reach and engagement. Manage paid advertising campaigns on platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and other social media advertising platforms to optimize ROI. Conduct keyword research and utilize SEO tools to improve organic search rankings, enhance website visibility, and increase web traffic through effective SEO strategies. Oversee website management using content management systems like WordPress, ensuring content is fresh, relevant, and optimized for SEO. Utilize web analytics tools such as Google Analytics and Google Tag Manager to monitor campaign performance, generate reports, and derive actionable insights for continuous improvement. Implement conversion optimization techniques by analyzing user behavior data to enhance landing pages, call-to-actions, and overall user experience. Collaborate with creative teams to produce engaging content using Adobe Creative Suite tools like Photoshop and other graphic design software for digital assets. Manage email marketing campaigns through marketing automation platforms to nurture leads and maintain customer engagement. Monitor industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and social media marketing to stay ahead of the competition. Coordinate with sales teams on B2B marketing strategies and e-commerce initiatives to drive online sales growth. Requirements Proven experience managing comprehensive digital marketing campaigns with a strong understanding of paid advertising campaign setup and management across multiple platforms. Proficiency in SEO tools, web analytics reporting, Google Analytics, Google AdWords/Google Ads, SEM strategies, and marketing automation platforms. Technical skills including HTML, CSS, website management using WordPress or similar CMSs, and familiarity with website optimization techniques. Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Creative Suite for content creation. Experience in social media management including Facebook Advertising campaigns and social media advertising campaigns across various platforms. Knowledge of web analytics reporting tools such as Google Analytics and ability to interpret data for performance marketing insights. Ability to perform keyword research effectively for paid search marketing efforts while optimizing organic content for SEO purposes. Excellent communication skills with the ability to collaborate cross-functionally within a fast-paced environment. A background in digital campaign management with a focus on performance marketing strategies that deliver measurable results. Join us as a Digital Marketing Manager if you're passionate about crafting innovative digital strategies that make an impact! Bring your technical proficiency, creative flair, and analytical mindset to help us grow our brand's digital footprint while advancing your career in a vibrant team-oriented environment.

Pay:

$20.00 - $33.91 per hour

Work Location:

In person