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Marketing Director

Career Insights for Director of Marketing

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What they do

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$144,266 / year median in Florida

+6% projected growth

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Job Description

Apply today for Marketing Director at one of the finest Assisted Living facilities at the Villages!!
Date posted:
September 11, 2026
Pay:
$65,000.00 - $75,000.00 per year
Job Title:
Marketing Director Reports to:
Executive Director/Administrator Status:
Exempt Position Purpose:
Develops and implements marketing strategies to grow market the census, increase census, and improve Company brand and reputation in the community.
Experience:
Experience in healthcare required and assisted living experience is a plus. Experience in marketing campaign development and company branding is desirable. Essential Job Functions -
Principal Accountabilities:
  • Perform market analysis to identify target markets and potential client sources.
  • Develop marketing strategy to increase market share, grow census, and enhance Company brand and reputation.
  • Develop and maintain relationships within the community to obtain client referrals. Conduct onsite visits and presentations as appropriate.
  • Understand the organization's capabilities and limitations to appropriately focus marketing efforts.
Develop and maintain performance metrics to assess the success of the marketing program. Report performance results to the Executive Director, and Corporate executives as requested.
Marketing Director Benefit Qualifications:
HEALTH INSURANCE DENTAL VISION LIFE INSURANCE DISABILITY PAID TIME OFF/HOLIDAY PAY
Job Type:
Full-time Pay:
From $60,000.00 per year
Benefits:
Dental insurance Employee assistance program Flexible schedule Health insurance Life insurance Paid time off Vision insurance
Schedule:
8 hour shift On call Weekends as needed
Experience:
Marketing:
1 year (Required) Assisted living: 1 year (Required)
Job Type:
Full-time Benefits:
401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance
Experience:
Marketing:
1 year (Preferred)
Work Location:
In person
Pay:
$65,000.00 - $75,000.00 per year
Benefits:
401(k) Health insurance Health savings account Life insurance Paid time off Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health and Wellness Programs
  • Health Insurance