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Marketing Director
Career Insights for Director of Marketing
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Scorecard
Based on Florida data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$144,266 / year median in Florida
+6% projected growth
Job Description
We are seeking a Marketing Director / Hospital Liaison for a nursing home in the West Palm Beach area. The ideal candidate has an established network of hospital case managers and discharge planners who trust them as a post-acute resource. If you're newer to the market, we're looking for someone with the drive and confidence to develop those relationships through consistent hospital outreach. Position Overview You'll serve as the organization's primary liaison to hospitals, strengthening referral partnerships while identifying opportunities to increase admissions and market presence. Qualifications 4+ years in healthcare marketing, admissions, business development, or liaison services Experience in Skilled Nursing, Rehabilitation, Home Health, Hospice, or another post-acute setting Excellent communication and relationship management skills Self-starter who enjoys networking and spending time in the field What We Offer Competitive salary: $85,000-$115,000 plus bonuses Monthly performance incentives Comprehensive benefits Paid time off Confidential inquiries welcome. #HP123
Benefits
- Paid Time Off (PTO)
- Dental Insurance