Senior Marketing Manager Neal Roofing and Waterproofing - 4.3 West Palm Beach, FL Job Details Full-time $130,000 - $220,000 a year 8 hours ago Benefits Health savings account Health insurance Dental insurance Paid time off Vision insurance Qualifications Social media advertising campaigns Website activity analysis Marketing ROI (MROI) improvement Website maintenance Management Managing marketing teams Media performance reporting B2C Marketing company internal data Performance Reporting Data reporting Research SEM campaigns Managing design projects Graphic design software Leading team collaboration initiatives Managing projects Marketing analytics CRM system proficiency Data analytics technologies HTML Campaign performance reporting Copywriting B2C business model Full Job Description Job Summary We are seeking an energetic and strategic Senior Marketing Manager to lead our dynamic marketing initiatives and drive brand growth. In this pivotal role, you will develop comprehensive marketing strategies, oversee multi-channel campaigns, and manage cross-functional teams to achieve ambitious business objectives. Your expertise in digital marketing, content creation, and data-driven decision making will be instrumental in elevating our market presence and engaging diverse audiences. Join us to shape innovative marketing solutions that inspire action and foster long-term success. Responsibilities Develop and execute integrated marketing strategies across digital, print, social media, and advertising channels to maximize reach and engagement. Lead the planning, implementation, and optimization of marketing campaigns, including demand generation, social media advertising campaigns, and email marketing initiatives. Manage and mentor marketing, advertising, or public relations teams to ensure high performance and professional growth. Utilize web analytics reporting tools such as Google Analytics to monitor campaign performance, analyze data trends, and inform strategic adjustments. Oversee content marketing efforts including copywriting, content writing, graphic design using Adobe Creative Suite, and website management with WordPress and HTML. Implement marketing automation tools and CRM systems to streamline workflows, enhance customer segmentation, and improve overall campaign efficiency. Collaborate cross-functionally with product management, sales teams, and other departments to align marketing efforts with business goals while ensuring consistent messaging across all platforms. Requirements Proven experience managing comprehensive marketing campaigns within a B2C environment with a focus on performance marketing. Home services experience preferred. Strong proficiency in SEO strategies, web analytics (such as Google Analytics), Google AdWords, Facebook Advertising, and other digital advertising platforms. Demonstrated ability to lead teams effectively while managing multiple projects simultaneously in a fast-paced setting. Expertise in content marketing, copywriting, graphic design (Adobe Creative Suite), and implementing marketing automation tools. Familiarity with CRM systems like Zoho for customer engagement tracking and reporting. Knowledge of HTML basics for website updates along with experience in social media marketing across platforms such as LinkedIn, Facebook, Twitter, and Instagram. Excellent research skills combined with a data-driven mindset for making informed decisions that optimize ROI. Join us as a Senior Marketing Manager to craft compelling campaigns that resonate globally! Your innovative ideas will shape our brand's future while empowering you with opportunities for leadership growth in a vibrant environment dedicated to excellence.

Pay:

$130,000.00 - $220,000.00 per year

Benefits:

Dental insurance Health insurance Health savings account Paid time off Vision insurance

Work Location:

In person