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Manager, Brand Channels
Career Insights for Brand Manager
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Based on Georgia data
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$125,279 / year median in Georgia
+3% projected growth
Job Description
Our Jamba brand is seeking a Brand Channels Manager who will provide expertise to drive off premise, loyalty performance, and demand generation across digital channels to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms. This position manages the implementation of off premise initiatives including first and third-party order & delivery, catering, loyalty marketing programs and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through off-premise and digital channels.