Overview:

L&L Hawaiian Barbecue is looking for a driven Franchise Marketing Manager to build and run the marketing engine that fuels our franchise growth, working hand-in-hand with our Franchise Development Department throughout the sales process. You'll own lead generation, agency management, and CRM operations — feeding a steady pipeline of qualified franchisee candidates to our sales team and supporting them as needed along the way. This is a great fit for someone who thrives at the intersection of marketing, storytelling, and relationship-building, and who's excited to partner closely with a sales team to help scale a growing brand one great franchisee at a time. Ideal for someone with a blended sales-and-marketing background. Role is in person and may require travel.

Key Responsibilities:

Plan and run multi-channel campaigns (digital, social, print, events) to generate qualified franchise-buyer leads and drive signed units. Track and report on campaign performance. Manage franchise development earned media channels. Own the relationship, deliverables, and budget for our external creative and ad-placement agency. Administer and optimize our CRM (HubSpot): pipeline hygiene, lead routing, campaign tracking, and reporting to the development team. Cross functional collaboration with our operations, marketing and legal team. Represent the brand and run the booth at franchise sales expos and industry events. Field and qualify inbound franchise inquiries. Take initial sales calls when appropriate, working in tandem with the Franchise Development Department.

Qualifications:

5+ years in marketing, B2B/lead-gen marketing (franchise industry experience strongly preferred. Strong understanding of marketing fundamentals (digital advertising, content marketing, CRM/email nurture, campaign analytics). Excellent communication and organizational skills. Excellent presentation, written communication, and relationship-building skills Solutions-focused, customer-service mindset. CRM experience (preferred) About L&L Hawaiian Barbecue Founded in Honolulu as L&L Dairy in 1952, Eddie Flores, Jr. and Johnson Kam, both immigrants from China, acquired L&L in 1976. With Hawaii as the home of the Plate Lunch, they grew the business from the islands and it became one of the most popular and successful chains serving fresh plate lunches in big plates and bold flavors. In 1999, the co-founders introduced the L&L brand of Hawaii plate lunches to the continental United States and rebranded the franchise to what it is known today as L&L Hawaiian Barbecue. Today, \"Hawaiian Barbecue\" is one of the fastest-growing categories due to its blend of ethnic flavors and representation of Hawaii's culture and cuisine. L&L Hawaiian Barbecue has over 240 locations throughout the U.S. and Japan.

Job Type:

Full-time Pay:

$60,000.00 - $65,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Paid time off Vision insurance

Work Location:

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