A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Marketing Manager Rhythm City Casino Resort - 3.5 Davenport, IA Job Details Full-time 1 hour ago Qualifications Confidential information handling Business intelligence Guest relations Business intelligence report generation Employee relationship building Business intelligence tools Newsletters (communication methods) Business operations Data analytics tools Full Job Description The Marketing Manager is responsible for assisting with developing, maintaining, and coordinating marketing operations including, but not limited to, advertising, promotions, special events, direct mail, and budgets.
Essential Functions:
Works closely with Marketing Director to create and maintain a project production schedule. Prepares and distributes information to agencies for printing signs, coupons, banners, flyers, and other marketing tools. Develop working relationships with radio and print agencies to help purchase advertising time and space. Interfaces with advertising and/or other agencies to meet deadlines for radio, newsprint, and television advertisements. Write and send press releases to media. Proof print media prior to distribution. Oversee and assist with Social Media, when needed. Maintains a relationship with direct mail printers and monitors all direct mail to ensure it is dropped as scheduled. Maintain and distribute property collateral. Oversees, manages, and coordinates promotions and special events with Resort Club and other affected departments. Write, submit, and follow up on approvals for all IRGC submitted rules, when needed. Assist in creating Player Development special events. Assists with events, programs, and parties. Prepares purchase orders for all marketing projects and events based on budget. Places all orders for marketing projects, office supplies, and special events. Help develop and coordinate direct mail and newsletter (weekly inserts and employee newsletter) pieces. Resolves customer complaints and issues via letter, phone calls, email, and/or personal meetings. Maintain and disperse donations and sponsorships to various business and organizations. Provide exceptional guest service for all external and internal customers. Responsible for the operation of the Marketing department, successful performance of employees, and a favorable guest experience. Responsible for effectively managing, delegating duties, and the performance and development of department staff; inclusive of interviewing, hiring, training, evaluating, coaching, and termination of staff. Manage expenses based on budgeted guidelines and business volumes to include payroll and staffing levels.
Required:
Ability to effectively use business intelligence systems such as Oracle BI Discoverer 11g and company-specific programs to extract and analyze data to formulate successful solutions to improve business operations. Has the resiliency to deal with difficult guests in all types of business conditions and the ability to work effectively and courteously with fellow employees. Ability to maintain strict confidentiality including, but not limited to, employee data, player activity, claim activity, financial data, marketing plans, and policies. Ability to work in casino and office environment with excessive noise levels, bright lights, and smoke environment. Knowledge of all facilities and promotional events available to guests on property.