A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
Do you have a passion for pets and a desire to apply strategy, analytics, and creativity to real‑world brands?
KENT WORLDWIDE
™ is seeking an Associate Brand Manager (ABM) Intern to join our Consumer Brands team for Summer 2027! This MBA‑level internship offers hands‑on experience connecting the full consumer journey with the shopper path to purchase, both in‑store and online. You'll use data‑driven insights to uncover opportunities, improve the customer experience, and help drive growth across our pet care brands. If you're a strategic, analytical thinker eager to turn insights into impact, we encourage you to apply and help shape the future of pet care at
KENT WORLDWIDE
™ ! Paid Housing | Paid Internship | Hands-On Learning | Community Events | Build Skills. Make Connections. Launch Your Career. This opportunity is designed and intended to be performed in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
Journey Mapping & Analysis:
Develop and refine a detailed shopper journey map across the litter category
Data Collection & Analysis:
Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them. Consumer Insights identification and
Idea Generation:
leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them.
Cross-Functional Collaboration:
Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation
Strategic Recommendations:
Synthesize complex findings into a compelling story
Market Monitoring:
Understand the competition and how it relates to the shopper journey and our unique brand position in the category Deliver recommendations across innovation, packaging, claims, messaging, digital content and retailer execution
EDUCATION, EXPERIENCE & QUALIFICATIONS
Currently pursuing an MBA in Marketing, Business, Communications, or a related field. Strong interest in consumer-packaged goods (CPG) and brand management. Excellent communication and organizational skills. Proficient in Microsoft Office (Excel, PowerPoint, Word). Self-starter with a positive attitude and willingness to learn. Passion for pets is a plus!
TRAVEL:
+/- 10% Travel; Attendance at evening or weekend work events, may be required
