Email & SMS Manager

We are looking for a skilled Lifecycle Marketing Manager to lead and enhance our marketing efforts. This role is pivotal in driving customer engagement, increasing retention rates, and maximizing revenue through strategic and tactical execution of campaigns. The ideal candidate will have expertise in email and SMS marketing platforms, a strong analytical mindset, and the ability to develop innovative strategies to elevate customer lifetime value.

Responsibilities:

• Develop and implement strategies to improve customer retention, engagement, and lifetime value through lifecycle marketing.
• Create and manage a campaign calendar that aligns with promotional activities, merchandising priorities, and broader marketing initiatives.
• Design and execute lifecycle marketing programs, including welcome sequences, cart abandonment flows, post-purchase journeys, and winback campaigns.
• Oversee the migration to a new marketing platform, ensuring seamless transitions and minimal disruptions to revenue.
• Optimize email and SMS campaigns through segmentation, behavioral triggers, and personalized messaging.
• Collaborate with creative teams to produce compelling designs and copy for marketing campaigns.
• Monitor and analyze campaign performance metrics, identifying areas for optimization and improvement.
• Develop and refine lead capture strategies, such as pop-ups and embedded forms, to grow subscriber lists effectively.
• Maintain data integrity and ensure adherence to deliverability best practices.
• Conduct testing and implement innovative approaches to enhance lifecycle marketing performance.

The salary range for this position is $85,000 - $120,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.