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Capital One
Manager, Network Brand Planning
Career Insights for Brand Manager
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Scorecard
Based on Illinois data
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$130,138 / year median in Illinois
-4% projected decline
Job Description
Manager, Network Brand Planning As a Manager of Brand Planning, supporting the Global Payment Network, you will be a strategic leader on the Brand Planning and Insights Team driving brand and marketing alignment to business intent. This role will establish scalable frameworks and organizational tools, across multiple Networks, audiences, and geographies, to identify "what" we want to be known for and "how" we go to market in a way that helps us stand out and get credit where needed. This action-oriented role requires experience in successfully influencing in a highly matrixed organization and leading regular cross-functional problem solving to deliver high-impact business outcomes. Global Payments Network (GPN): For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose; connecting people and payments worldwide. With Capital One's acquisition of Discover and commitment to modernize and scale its global payment network, we have truly entered a new era of growth. Join our Global Payments Network team to help shape the future of payments and deliver reliable, secure solutions around the world. Here, you will create what comes next, driving meaningful impact at scale.
Responsibilities:
- Brand Planning Strategy and Execution
- + Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences + Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars + Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities + Design and lead cross-functional problem solves and alignment sessions to ensure all marketing teams operate against a unified strategy + Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent + Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams •Team Leadership & Talent Management•+ Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output + Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team •You want to be an
EVIDENCE-BASED MARKETER
who...- As an
INDIVIDUAL
- + Your curiosity is endless.
- As a
LEADER:
- + You value authenticity over perfection. You lead with empathy, vulnerability and honesty. + You deeply invest in understanding the humans around you. + You say what needs to be said and work hard to find the right words. + You're an expert. You also know when you're not and need to find one. + You use all of this to make things happen, create amazing work and inspire others.
Basic Qualifications:
- + Bachelor's degree or military experience + At least 3 years of people management experience + At least 5 years of experience in marketing, strategy, brand, or communications
Preferred Qualifications:
- + 7+ years of experience in within financial services, payment networks, or B2B fintechs + Exceptional executive presence and problem solving ability + Strong track record of team leadership and people development
- At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
- The minimum and maximum full-time annual salaries for this role are listed below, by location.
McLean, VA:
$151,900- $173,400 for
Manager, Brand Chicago, IL:
$138,100- $157,700 for
Manager, Brand New York, NY:
$165,700- $189,200 for
Manager, Brand Riverwoods, IL:
$138,100- $157,700 for Manager, Brand Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.