A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Manager, Shopper Marketing (National Programs) Mike's Hard Lemonade - 4.0 Chicago, IL Job Details $100,000 - $120,000 a year 1 hour ago Benefits Paid holidays Health insurance Paid time off 401(k) matching Paid sick time Qualifications Program management Brand partnerships Bachelor's degree Partnership marketing Stakeholder relationship building Stakeholder management Full Job Description This role is responsible for defining and leading the national shopper marketing strategy and program portfolio across MABI portfolio to drive meaningful business growth. The role will translate brand, consumer and shopper strategies into compelling retail programs. The Manager will lead the development of programs that bring together consumer promotions, talent, media, partnerships and cultural/entertainment IP to create differentiated experiences that drive conversion and strengthen brand performance at retail.
Accountabilities:
Own the national shopper marketing strategy and program portfolio , translating brand and business priorities into differentiated programs that drive growth. Set program priorities and investment recommendations , determining where shopper marketing can have the greatest business impact. Develop integrated programs that bring together consumer promotions, talent, media, partnerships and IP to create compelling reasons to buy. Navigate complex sales, shopper and program performance data to evaluate effectiveness, determine ROI and inform future investment decisions. Turn data and insights into clear, compelling recommendations and stories for senior stakeholders. Lead cross-functional teams and agencies from strategy through execution , ensuring alignment, accountability and commercial impact
Key Metrics & Financial Targets:
Volume, Sales Growth Incremental Sales & ROI Quantity of Displays/Display Execution Lift on
Display Brand Health Consumer & Customer Engagement Own:
National Shopper Marketing program strategy & end-to-end execution Program prioritization, investment & ROI Shopper Marketing agency strategy & Creative development
Partnerships, activations or program investments that do not demonstrate strategic relevance, commercial viability or compelling shopper propostion
Critical Staekholders and Relationships:
Commercialization (Field Sales, Sales Operations) MABI US Marketing Global brand, trade marketing, digital teams
Regional Marketing Team Finance & Compliance MABI Creative Team Qualifiactions, Education, and Experience:
Bachelor's Degree and 6+ years of related marketing experience Demonstrated experience developing and executing consumer promotions and integrated marketing programs Proven experience bringing together talent, media, partnership IP to create differentiated consumer & shopper experiences
Skills Needed To Be Successful:
Proven ability to lead through influence across complex, cross-functional organizations Strong commercial acumen and ability to connect marketing activity to business results Advanced analytical ability — can navigate complex data, determine ROI and turn insights into decisions Exceptional storytelling and executive communication Ability to connect consumer, brand and shopper strategy to commercial execution Strong agency, partner and stakeholder management
Extraordinary Leaderships Capabilities:
Delivers on commitments Takes ownership Uses data in decisions Connects strategy to business results Prioritizes agility and challenges status quo Celebrates culture
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual. Competitive annual salary $100,000 - $120,000 in Chicago, IL Bonus plan designed to recognize company performance and individual contributions Comprehensive health and welfare benefits Company matching 401(k) contributions Paid time off including annual leave, paid sick time and holidays Extensive opportunities for training, development, and career growth At Mark Anthony, we exist to Unearth the
Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.
We are:
Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people. Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better. Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team. Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
