Sr Marketing Manager

at

ECOLAB, INC

in Naperville, Illinois, United States Job Description TheSenior Marketing Manager - DigitalFullService Restaurants (Institutional)is responsible for shaping and executing the Division's global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.

What You Will Do:

Strategy & Innovation Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives. Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions. Manage pipeline process from ideation through commercialization. Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms). Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch. Develop a deep understanding of customer base and competitors. Drive segment-specific innovation and renovation projects. Market Analysis & Segmentation Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences. Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior). Monitor market trends and adjust segmentation strategies as needed. Partner with cross-functional teams to understand the regulatory and compliance requirements in theInstitutionalvertical. Go to Market Define and deliver segment-specific marketing strategies and campaigns. Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights. Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition. Collaboration & Enablement Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results. Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations. Partner with marketing communications to bring customer-facing programs to market. Reporting & Optimization Manage reporting and analytics on all programs to measure success and return on investment. Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.

Location:

Napervill, IL or St.

Paul, Minnesota Minimum Qualifications:

Bachelor's degree 8 years of professional experiencein a business-to-business environment Immigration sponsorship not available for this role

Preferred Qualifications:

MBA, preferably in Marketing Strong verbal and written communication skills Excellent verbal and written communication skills; ability to work well in a group as a solid team player Ability to build and maintain relationships and coordinate projects across different functional groups regionally Solid business acumen Strong problem solving and analytical skills Attention to detail; strong sense of urgency Experience withwide range of marketing tools, including strategic and tactical product marketing capabilities Annual or Hourly Compensation RangeThe base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan... For full info follow application link. Our Commitment to a Culture of Inclusion & Belonging At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran. In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. To view full details and how to apply, please login or create a Job Seeker account