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UL
UL LLC
Senior Manager Portfolio Marketing
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Based on Illinois data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$126,163 / year median in Illinois
-5% projected decline
Job Description
The Senior Manager, Portfolio Marketing, leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, emerging technologies, and megatrends. Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring the breadth of UL Solutions' offerings is represented through compelling portfolio marketing initiatives that support enterprise growth objectives. Manages and directs the efforts of the Portfolio Marketing team to strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, customer challenges, emerging technologies, and megatrends. In alignment with enterprise-defined business Key Performance Indicators (KPIs), develops and deploys portfolio marketing strategies that position UL Solutions as a trusted leader and connect the breadth of UL Solutions' products, services, software, and solutions to relevant market opportunities. Provides strategic direction for portfolio positioning, customer and market insights, messaging, thought leadership, content strategy, and portfolio campaign development. Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring a consistent and compelling representation of the UL Solutions portfolio while enabling COU and Field Marketing teams to extend and localize portfolio campaigns. Leads and develops a team of portfolio marketers responsible for creating portfolio narratives and campaigns that elevate brand awareness, strengthen market credibility, increase audience engagement, and support enterprise growth objectives. Bachelor's degree in Marketing, Communications, Business, Engineering, Science, Technology, Sustainability, or a related field; Master's degree preferred. 8-10 years of experience in portfolio marketing, strategic marketing, brand marketing, product marketing, commercialization, or related disciplines. 5+ years of experience leading and developing high-performing marketing teams in a global, matrixed organization. Proven experience developing and executing integrated marketing strategies, thought leadership initiatives, and multi-channel campaigns. Experience developing portfolio positioning, messaging frameworks, and market-facing narratives for complex products, services, software, and solutions. Strong understanding of customer segmentation, buyer personas, buying committees, customer journey mapping, and market research methodologies. Demonstrated ability to translate market insights, industry trends, and customer needs into effective marketing strategies and campaigns. Experience collaborating and influencing across Marketing, Communications, Sales, Product Management, and senior leadership teams. Strong business acumen, strategic thinking, analytical, and problem-solving skills. Excellent presentation, written, verbal communication, facilitation, stakeholder management, and project leadership skills. What you'll experience working for ULS UL Solutions has been pioneering change since 1894 and we're still leading the way. From day one, we've blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science. That's where you come in — because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe. This is more than a job. It's a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today — and tomorrow. As a member of our safety science community, you'll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world. Everyone here is unique. But we're also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change. Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future — one where everyone benefits. Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com