Job Description
Role Summary The Marketing Manager for the Industry Business Unit is responsible for developing and executing industry-specific marketing strategies that drive awareness, demand, and revenue growth. This role partners closely with Product, Sales, and Business Unit leadership to position our solutions effectively within assigned industries and to support pipeline and customer growth objectives.
The ideal candidate combines strategic thinking with hands-on execution, has strong industry storytelling skills, and thrives in a matrixed, fast-paced environment.
Main Tasks Develop and own the industry-specific marketing strategy aligned to Business Unit goals and overall corporate marketing priorities.
Translate Business Unit objectives into integrated marketing plans, including campaigns, content, events, and sales enablement.
Develop and execute integrated internal and external communication campaigns to increase awareness of the
MANN+HUMMEL
brand and the Industry Business Unit's products and innovations.
Define, optimize, measure, and report on communication and campaign success using relevant KPIs.
Define target personas, value propositions, and key messaging for assigned industries.
Conception, preparation, execution and follow-up of external events such as trade shows or customer events
Conception, implementation, and support of customer-related campaigns in cooperation with the OE Category Management and Sales teams
Channel and target group specific content creation and adaptation for various communication channels (e.g., social media, website, magazines, presentations, & brochures)
Managing updates to existing collateral with both internal and external partners.
Translate complex, technical solutions into clear, compelling, and market-ready messages appropriate to each audience
Serve as a key marketing interface across departments globally, collaborating closely with Category Managers, Sales, Product Management, Engineering, and other stakeholders—particularly for new product launches.
Work with overseas marketing colleagues to support Global Marketing and Communications initiatives.
Ensure consistency of messaging, branding, and positioning across regions and markets.
Leverage insights to improve campaign effectiveness, positioning, and overall marketing impact.
Coordinate and manage external service partners and agencies, including creative, advertising, and event vendors.
Oversee third-party execution to ensure quality, brand compliance, and timely delivery. Your Profile Education:
Bachelor's degree in Business Administration, Marketing, Marketing Communications or a related field
Relevant experience in lieu of Bachelor's as appropriate Experience:
5 years' experience in marketing or communications, preferably in a global enterprise Proven experience in the creation, execution, and oversight of marketing campaigns Experience in graphic design, corporate branding, and event management Experience managing third-party agencies and service providers Required Skills:
Professional business proficiency in English (written and verbal)
Strong ability to translate technical solutions into clear, compelling, and marketable concepts
Experience with trade show and customer event planning
Working knowledge of Adobe Creative Suite (or similar tools)
Strong project management, collaboration, and stakeholder communication skills
Curiosity, continuous learning mindset, and willingness to deepen industry knowledge Preferred Experience & Skills:
Experience in a manufacturing or industrial environment
Experience with Salesforce Marketing Cloud (strong plus)
Additional language skills preferred
Exposure to global or matrixed organizational structures
